Loom Introduces Unlimited Meeting Recording Length Across All Tiers, Enhancing Accessibility for Users
What happened
Between the Jan 1, 2025 and Apr 1, 2025 captures of Loom's pricing page, Pulse recorded 10 changes: Auto Meeting Notes and Recaps row added to Loom AI section in comparison table (marked NEW); Enterprise security features reorganized from 'SSO (SAML) and SCIM (Okta)' to 'Advanced security (SSO, SCIM)'; Meeting recording length metric added to comparison table showing 'Unlimited' across all tiers; Meeting recordings capability added to Video Recording section for all tiers (marked NEW); Admin insights added to Enterprise plan features; Zoom integration removed from Enterprise plan key features list; Variables feature graduated from BETA to general availability (marked NEW in Q2); Unlimited meeting recording length added to Starter free plan; Auto-meeting recap emails and Auto-meeting notes added to Business + AI plan (both marked NEW); Video-to-text automation feature prominently highlighted in Business + AI plan key features. Pulse files it as a packaging change (feature added, feature change, threshold added, feature removed) with an upward direction. Pulse's latest capture (Oct 8, 2026) lists Business at $15 and Business + AI at $20.
Loom's previous recorded change was "Loom Introduces Business + AI Plan at $20/user/mo, Bundling Premium AI Features Amid Price Increase for Business Plan" (Q4 2024). Loom has been tracked since 2023-11-14.
In the same window Adobe also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureAdded
BeforeNot listed
AfterAuto Meeting Notes and Recaps row
- Enterprise · FeatureReworded
BeforeSSO (SAML) and SCIM (Okta)
AfterAdvanced security (SSO, SCIM)
- — · LimitAdded
BeforeNot listed
AfterMeeting recording length metric
- — · FeatureAdded
BeforeNo Meeting recordings capability
AfterMeeting recordings capability
- Enterprise · FeatureAddedNo Admin insightsAdmin insights
- Enterprise · FeatureRemovedZoom integrationNo Zoom integration
- — · FeatureChangedBETAgeneral availability
- Starter · FeatureAdded
BeforeNot listed
AfterUnlimited meeting recording length
- Business + AI · FeatureAdded
BeforeNot listed
AfterAuto-meeting recap emails and Auto-meeting notes
- Business + AI · FeatureFeature added
Video-to-text automation feature prominently highlighted in Business + AI plan key features
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | Not listed | Auto Meeting Notes and Recaps row | Added |
| Enterprise | Feature | SSO (SAML) and SCIM (Okta) | Advanced security (SSO, SCIM) | Reworded |
| — | Limit | Not listed | Meeting recording length metric | Added |
| — | Feature | No Meeting recordings capability | Meeting recordings capability | Added |
| Enterprise | Feature | No Admin insights | Admin insights | Added |
| Enterprise | Feature | Zoom integration | No Zoom integration | Removed |
| — | Feature | BETA | general availability | Changed |
| Starter | Feature | Not listed | Unlimited meeting recording length | Added |
| Business + AI | Feature | Not listed | Auto-meeting recap emails and Auto-meeting notes | Added |
| Business + AI | Feature | Video-to-text automation feature prominently highlighted in Business + AI plan key features | Feature added | |
Values as written on Loom's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Loom's pricing page (loom.com) from Jan 1, 2025 and Apr 1, 2025; the change is marked on the page, where Auto Meeting Notes and Recaps row now appears.
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The two full-page captures with this change marked up are free with an account.
Loom, the last 90 days
Full history- Apr 13, 2026packagingLoom quietly drops Priority from Support label in plan comparison
- Week 5, 2026packagingLoom Drops Auto Tasks from AI Plan Comparison, Tightens Education Discount
- Q2 2025improvedLoom Introduces Live Rewind Editing Feature for Business+ AI and Enterprise Plans
- Q1 2025improvedLoom Introduces Unlimited Meeting Recording Length Across All Tiers, Enhancing Accessibility for Users · this change
- Q4 2024increaseLoom Introduces Business + AI Plan at $20/user/mo, Bundling Premium AI Features Amid Price Increase for Business Plan
Across Collaboration & Productivity in the same window
All Collaboration & Productivity changes- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
- AdobeJan 10Adobe Creativecloud Removes Early Access Discount for Firefly Plans, Signaling Significant Pricing Strategy Shift
- AdobeJan 10Adobe Creativecloud Introduces Acrobat Studio Plan at $24.99/mo, Bundling AI Tools with Adobe Express Premium
- AdobeJan 10Adobe Creativecloud Reverts Creative Cloud All Apps Pricing from $29.98/mo to $59.99/mo After Ending 50% Black Friday Discount
Questions about this change
Did Loom raise prices in April 2025?
No list-price increase was recorded between Jan 1, 2025 and Apr 1, 2025. The change Pulse detected was a packaging change: feature added, feature change, threshold added, feature removed.
What changed on Loom's pricing page between Jan 1, 2025 and Apr 1, 2025?
Feature: Not listed → Auto Meeting Notes and Recaps row, added; Enterprise feature: SSO (SAML) and SCIM (Okta) → Advanced security (SSO, SCIM), reworded; limit: Not listed → Meeting recording length metric, added; feature: No Meeting recordings capability → Meeting recordings capability, added; Enterprise feature: No Admin insights → Admin insights, added; Enterprise feature: Zoom integration → No Zoom integration, removed; feature: BETA → general availability, changed; Starter feature: Not listed → Unlimited meeting recording length, added; Business + AI feature: Not listed → Auto-meeting recap emails and Auto-meeting notes, added; Video-to-text automation feature prominently highlighted in Business + AI plan key features. Pulse compared the captures it took on Jan 1, 2025 and Apr 1, 2025; the before/after table above lists each item as written on the page.
How often does Loom change its pricing?
Pulse recorded 1 other pricing-page change for Loom in the 90 days before this one; the previous change was "Loom Introduces Business + AI Plan at $20/user/mo, Bundling Premium AI Features Amid Price Increase for Business Plan" in Q4 2024; Loom has been tracked since 2023-11-14.