Loom Introduces Live Rewind Editing Feature for Business+ AI and Enterprise Plans
What happened
Between the Apr 1, 2025 and Jul 6, 2025 captures of Loom's pricing page, Pulse recorded 6 changes: Live Rewind editing feature added to Business+ AI and Enterprise plans; 99.95% uptime SLA added to Enterprise plan; Stylized Captions editing feature added to Business+ AI and Enterprise plans; Video download restriction admin control added to Enterprise plan; Text, box, and arrow overlays editing feature added to Business+ AI and Enterprise plans; Backgrounds editing feature added to Business+ AI and Enterprise plans. Pulse files it as a product change (feature added) with an upward direction. Pulse's latest capture (Oct 8, 2026) lists Business at $15 and Business + AI at $20.
Loom's previous recorded change was "Loom Introduces Unlimited Meeting Recording Length Across All Tiers, Enhancing Accessibility for Users" (Q1 2025). Loom has been tracked since 2023-11-14.
In the same window Adobe also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Business, Enterprise · FeatureAdded
BeforeNo Live Rewind editing feature
AfterLive Rewind editing feature
- Enterprise · FeatureAddedNo uptime SLA99.95% uptime SLA
- Business, Enterprise · FeatureAdded
BeforeNot listed
AfterStylized Captions editing feature
- Enterprise · FeatureAdded
BeforeNot listed
AfterVideo download restriction admin control
- Business, Enterprise · FeatureFeature added
Text, box, and arrow overlays editing feature added to Business+ AI and Enterprise plans
- Business, Enterprise · FeatureAdded
BeforeNo Backgrounds editing feature
AfterBackgrounds editing feature
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Business, Enterprise | Feature | No Live Rewind editing feature | Live Rewind editing feature | Added |
| Enterprise | Feature | No uptime SLA | 99.95% uptime SLA | Added |
| Business, Enterprise | Feature | Not listed | Stylized Captions editing feature | Added |
| Enterprise | Feature | Not listed | Video download restriction admin control | Added |
| Business, Enterprise | Feature | Text, box, and arrow overlays editing feature added to Business+ AI and Enterprise plans | Feature added | |
| Business, Enterprise | Feature | No Backgrounds editing feature | Backgrounds editing feature | Added |
Values as written on Loom's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Loom's pricing page (loom.com) from Apr 1, 2025 and Jul 6, 2025; the change is marked around the middle of the page, where Live Rewind editing feature now appears.
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The two full-page captures with this change marked up are free with an account.
Loom, the last 90 days
Full history- Apr 27, 2026improvedLoom Opens Admin Insights to Business + AI Plan Users
- Apr 13, 2026packagingLoom quietly drops Priority from Support label in plan comparison
- Week 5, 2026packagingLoom Drops Auto Tasks from AI Plan Comparison, Tightens Education Discount
- Q2 2025improvedLoom Introduces Live Rewind Editing Feature for Business+ AI and Enterprise Plans · this change
- Q1 2025improvedLoom Introduces Unlimited Meeting Recording Length Across All Tiers, Enhancing Accessibility for Users
Across Collaboration & Productivity in the same window
All Collaboration & Productivity changes- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
- AdobeJan 10Adobe Creativecloud Removes Early Access Discount for Firefly Plans, Signaling Significant Pricing Strategy Shift
- AdobeJan 10Adobe Creativecloud Introduces Acrobat Studio Plan at $24.99/mo, Bundling AI Tools with Adobe Express Premium
- AdobeJan 10Adobe Creativecloud Reverts Creative Cloud All Apps Pricing from $29.98/mo to $59.99/mo After Ending 50% Black Friday Discount
Questions about this change
Did Loom raise prices in July 2025?
No list-price increase was recorded between Apr 1, 2025 and Jul 6, 2025. The change Pulse detected was a product change: feature added.
What changed on Loom's pricing page between Apr 1, 2025 and Jul 6, 2025?
Business, Enterprise feature: No Live Rewind editing feature → Live Rewind editing feature, added; Enterprise feature: No uptime SLA → 99.95% uptime SLA, added; Business, Enterprise feature: Not listed → Stylized Captions editing feature, added; Enterprise feature: Not listed → Video download restriction admin control, added; Text, box, and arrow overlays editing feature added to Business+ AI and Enterprise plans; Business, Enterprise feature: No Backgrounds editing feature → Backgrounds editing feature, added. Pulse compared the captures it took on Apr 1, 2025 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does Loom change its pricing?
Pulse recorded 1 other pricing-page change for Loom in the 90 days before this one; the previous change was "Loom Introduces Unlimited Meeting Recording Length Across All Tiers, Enhancing Accessibility for Users" in Q1 2025; Loom has been tracked since 2023-11-14.