Wistia Lowers Webinar Hosting Costs by Moving from Advanced to Pro Plan, Now Available at $79/mo
What happened
Between the Apr 1, 2024 and Jul 1, 2024 captures of Wistia's pricing page, Pulse recorded 11 changes: Pro plan now includes 1 hour of included live event duration for webinar hosting; Event Customizations added to Advanced plan webinar hosting (custom colors, logos, fonts); Custom branded webinars added to Advanced plan; Custom CTAs removed from Pro plan feature highlights in main pricing cards; Live Event Additional Costs introduced for Pro plan: $1.00 per minute/per attendee after exceeding included limits; Q&A and Polls feature added to Pro plan webinar hosting; Marketing Automation Integrations added to Advanced plan webinar hosting (HubSpot, Marketo, Pardot); Chat feature consolidated: Previously separate 'Audience Chat' and 'Backstage Chat', now unified as 'Chat' covering both audience and panelist conversations; Simulcast feature added to Pro plan webinar hosting (stream to social media channels); Webinar hosting moved from Advanced plan to Pro plan (democratization - previously $319/mo tier, now available at $79/mo tier); Email Reminders/Confirmations added to Pro plan webinar hosting. Pulse files it as a packaging change (threshold added, feature added, feature removed, new add-on, feature change) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists Business at $79 and Signals at $250.
Wistia's previous recorded change was "Wistia Removes A/B Testing and Video Heatmaps from Pro Plan, Decreases Plus Plan Channels to Zero, and Adds Enhanced Data Analytics" (Q1 2024). Wistia has been tracked since 2023-11-15.
In the same window Loom also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pro · LimitAdded
BeforeNot listed
After1 hour of included live event duration
- Advanced · FeatureAddedNo Event CustomizationsEvent Customizations
- Advanced · FeatureAdded
BeforeNo Custom branded webinars
AfterCustom branded webinars
- Pro · FeatureRemovedCustom CTAsNo Custom CTAs
- Pro · Add-onAdded
BeforeNo Live Event Additional Costs
AfterLive Event Additional Costs
- Pro · FeatureAddedNot listedQ&A and Polls feature
- Advanced · FeatureAdded
BeforeNot listed
AfterMarketing Automation Integrations
- — · FeatureFeature change
Chat feature consolidated: Previously separate 'Audience Chat' and 'Backstage Chat', now unified as 'Chat' covering both audience and panelist conversations
- Pro · FeatureAddedNo Simulcast featureSimulcast feature
- Advanced · FeatureChangedAdvanced planPro plan
- Pro · FeatureAdded
BeforeNo Email Reminders/Confirmations
AfterEmail Reminders/Confirmations
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro | Limit | Not listed | 1 hour of included live event duration | Added |
| Advanced | Feature | No Event Customizations | Event Customizations | Added |
| Advanced | Feature | No Custom branded webinars | Custom branded webinars | Added |
| Pro | Feature | Custom CTAs | No Custom CTAs | Removed |
| Pro | Add-on | No Live Event Additional Costs | Live Event Additional Costs | Added |
| Pro | Feature | Not listed | Q&A and Polls feature | Added |
| Advanced | Feature | Not listed | Marketing Automation Integrations | Added |
| — | Feature | Chat feature consolidated: Previously separate 'Audience Chat' and 'Backstage Chat', now unified as 'Chat' covering both audience and panelist conversations | Feature change | |
| Pro | Feature | No Simulcast feature | Simulcast feature | Added |
| Advanced | Feature | Advanced plan | Pro plan | Changed |
| Pro | Feature | No Email Reminders/Confirmations | Email Reminders/Confirmations | Added |
Values as written on Wistia's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Wistia's pricing page (wistia.com) from Apr 1, 2024 and Jul 1, 2024; the change is marked on the page, where 1 hour of included live event duration now appears.
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The two full-page captures with this change marked up are free with an account.
Wistia, the last 90 days
Full history- Q1 2025increaseWistia Announces Major Price Hike: Plus Plan Extra Media Cost Jumps 10x from $0.20 to $2.00 per File
- Q4 2024improvedWistia Reduces Extra Media Costs by 90% Across Plans While Adding Custom Branded Webinars to Advanced Plan
- Q3 2024increaseWistia Expands Advanced Plan Media Capacity from 250 to 750 Files Amidst Price Increases Across All Plans
- Q2 2024improvedWistia Lowers Webinar Hosting Costs by Moving from Advanced to Pro Plan, Now Available at $79/mo · this change
- Q1 2024improvedWistia Removes A/B Testing and Video Heatmaps from Pro Plan, Decreases Plus Plan Channels to Zero, and Adds Enhanced Data Analytics
Across Marketing & Content in the same window
All Marketing & Content changes- LoomJan 10Loom Introduces Unlimited Meeting Recording Length Across All Tiers, Enhancing Accessibility for Users
- LoomJan 10Loom Introduces Game-Changing Edit by Transcript Feature for Business Plan
- LoomJan 10Loom Introduces Live Rewind Editing Feature for Business+ AI and Enterprise Plans
- LoomJan 10Loom Democratizes Video Editing with 'Trim & Stitch' Feature Now Available on Starter Plan
- LoomJan 10Loom Introduces Live Rewind Feature for Business and Enterprise Plans, Enhancing User Experience
Questions about this change
Did Wistia raise prices in July 2024?
No list-price increase was recorded between Apr 1, 2024 and Jul 1, 2024. The change Pulse detected was a packaging change: threshold added, feature added, feature removed, new add-on, feature change.
What changed on Wistia's pricing page between Apr 1, 2024 and Jul 1, 2024?
Pro limit: Not listed → 1 hour of included live event duration, added; Advanced feature: No Event Customizations → Event Customizations, added; Advanced feature: No Custom branded webinars → Custom branded webinars, added; Pro feature: Custom CTAs → No Custom CTAs, removed; Pro add-on: No Live Event Additional Costs → Live Event Additional Costs, added; Pro feature: Not listed → Q&A and Polls feature, added; Advanced feature: Not listed → Marketing Automation Integrations, added; Chat feature consolidated: Previously separate 'Audience Chat' and 'Backstage Chat', now unified as 'Chat' covering both audience and panelist conversations; Pro feature: No Simulcast feature → Simulcast feature, added; Advanced feature: Advanced plan → Pro plan, changed; Pro feature: No Email Reminders/Confirmations → Email Reminders/Confirmations, added. Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Wistia change its pricing?
Pulse recorded 1 other pricing-page change for Wistia in the 90 days before this one; the previous change was "Wistia Removes A/B Testing and Video Heatmaps from Pro Plan, Decreases Plus Plan Channels to Zero, and Adds Enhanced Data Analytics" in Q1 2024; Wistia has been tracked since 2023-11-15.