Back/Wistia

Wistia

Cambridge, MA-based multimedia and design software company founded in 2006. Private company. Operates in video hosting, video creation, and webinar platforms. Serves B2B businesses with tools to create, host, market, and analyze videos and webinars.

Entry price

$79

Business · /mo, billed annually

Plans tracked

1 add-on

Pricing changes

Latest Wk 30 '26

Pricing model

Subscription

Free tier available

Pricing Change History

10 changes

202610 changes

Jul 20, 2026

Packaging

Weekly

Wistia shifts Business plan storage cap from fixed 250 GB to open-ended

Business plan storage allocation changed from a flat '250 GB' to open-ended '250 GB+', signaling expandable storage rather than a hard cap. No other plan prices, limits, or features changed this period.

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May 12, 2026

Packaging

Weekly

Wistia rebrands enterprise support role to Customer Success Manager

Support & Services tier label renamed from 'Dedicated account manager' to 'Customer success manager' in the Enterprise plan comparison table.

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Jan 14, 2026

Packaging

Quarterly

Wistia Discontinues Plus Plan, Enhances Pro Plan with Media Limit Increase to 500 and User Limit to 3+

Plus plan ($19/mo, billed annually) discontinued - positioned between Free and Pro with custom branding features Advanced plan included media increased from 50 to 250 (following Plus plan removal)

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Jan 14, 2026

Price decrease

Quarterly

Wistia Reduces Pro Plan Price by 25% to $79/mo, Plus Plan by 24% to $19/mo, and Advanced Plan by 15% to $319/mo

Pro plan decreased from $105/mo to $79/mo (25% decrease) Plus plan decreased from $25/mo to $19/mo (24% decrease)

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Jan 14, 2026

Price increase

Quarterly

Wistia Implements Significant Price Hike: Pro Plan Jumps 32.9% to $105/mo

Pro plan increased from $79/mo to $105/mo (32.9% increase) Plus plan increased from $19/mo to $25/mo (31.6% increase)

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Jan 14, 2026

Price increase

Quarterly

Wistia Announces Major Price Hike: Plus Plan Extra Media Cost Jumps 10x from $0.20 to $2.00 per File

Pro plan Extra Media Cost increased from $0.10 to $1.00 per media file (10x increase) Plus plan Extra Media Cost increased from $0.20 to $2.00 per media file (10x increase)

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Jan 14, 2026

Packaging

Quarterly

Wistia Reduces Extra Media Costs by 90% Across Plans While Adding Custom Branded Webinars to Advanced Plan

Advanced plan included media decreased from 750 to 250 videos Plus plan extra media cost reduced from $2.00 to $0.20 per video (90% reduction)

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Jan 14, 2026

Price increase

Quarterly

Wistia Expands Advanced Plan Media Capacity from 250 to 750 Files Amidst Price Increases Across All Plans

Pro plan annual billing increased from $948 to $950 per year Plus plan included media increased from 20 to 50 files

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Jan 14, 2026

Improvement

Quarterly

Wistia Lowers Webinar Hosting Costs by Moving from Advanced to Pro Plan, Now Available at $79/mo

Event Customizations added to Advanced plan webinar hosting (custom colors, logos, fonts) Custom CTAs removed from Pro plan feature highlights in main pricing cards

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Jan 14, 2026

Improvement

Quarterly

Wistia Removes A/B Testing and Video Heatmaps from Pro Plan, Decreases Plus Plan Channels to Zero, and Adds Enhanced Data Analytics

Advertising Integrations renamed to Facebook ads Integration with scope clarification Lead capture forms moved from Plus plan to Pro plan (tier movement - democratization removed, premium-ized)

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