Loom Introduces Game-Changing Edit by Transcript Feature for Business Plan
What happened
Between the Jan 1, 2024 and Apr 1, 2024 captures of Loom's pricing page, Pulse recorded 5 changes: Edit by Transcript feature added to Business plan; Auto CTA AI feature added to Loom AI add-on; Message Composer AI feature added to Loom AI add-on; Request email to view feature added to Enterprise plan; Loom AI add-on CTA changed from 'Get Loom AI' to 'Buy Loom AI'. Pulse files it as a packaging change (feature added, add-on change) with an upward direction. Pulse's latest capture (Oct 8, 2026) lists Business at $15 and Business + AI at $20.
Loom's previous recorded change was "Loom Business Plan Price Increased by 56% to $12.50/Creator/Month Amid New AI Add-On Launch" (Q3 2023). Loom has been tracked since 2023-11-14.
In the same window Adobe also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Business · FeatureAdded
BeforeNo Edit by Transcript feature
AfterEdit by Transcript feature
- — · FeatureAddedNo Auto CTA AI featureAuto CTA AI feature
- — · FeatureAdded
BeforeNo Message Composer AI feature
AfterMessage Composer AI feature
- Enterprise · FeatureAdded
BeforeNo Request email to view feature
AfterRequest email to view feature
- CTA · Add-onRewordedGet Loom AIBuy Loom AI
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Business | Feature | No Edit by Transcript feature | Edit by Transcript feature | Added |
| — | Feature | No Auto CTA AI feature | Auto CTA AI feature | Added |
| — | Feature | No Message Composer AI feature | Message Composer AI feature | Added |
| Enterprise | Feature | No Request email to view feature | Request email to view feature | Added |
| CTA | Add-on | Get Loom AI | Buy Loom AI | Reworded |
Values as written on Loom's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Loom's pricing page (loom.com) from Jan 1, 2024 and Apr 1, 2024; the change is marked on the page, where Edit by Transcript feature now appears.
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Loom, pricing history
Full history- Q4 2024increaseLoom Introduces Business + AI Plan at $20/user/mo, Bundling Premium AI Features Amid Price Increase for Business Plan
- Q3 2024packagingLoom Democratizes Video Editing with 'Trim & Stitch' Feature Now Available on Starter Plan
- Q2 2024improvedLoom Introduces Live Rewind Feature for Business and Enterprise Plans, Enhancing User Experience
- Q1 2024improvedLoom Introduces Game-Changing Edit by Transcript Feature for Business Plan · this change
- Q3 2023packagingLoom Business Plan Price Increased by 56% to $12.50/Creator/Month Amid New AI Add-On Launch
Across Collaboration & Productivity in the same window
All Collaboration & Productivity changes- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
- AdobeJan 10Adobe Creativecloud Removes Early Access Discount for Firefly Plans, Signaling Significant Pricing Strategy Shift
- AdobeJan 10Adobe Creativecloud Introduces Acrobat Studio Plan at $24.99/mo, Bundling AI Tools with Adobe Express Premium
- AdobeJan 10Adobe Creativecloud Reverts Creative Cloud All Apps Pricing from $29.98/mo to $59.99/mo After Ending 50% Black Friday Discount
Questions about this change
Did Loom raise prices in April 2024?
No list-price increase was recorded between Jan 1, 2024 and Apr 1, 2024. The change Pulse detected was a packaging change: feature added, add-on change.
What changed on Loom's pricing page between Jan 1, 2024 and Apr 1, 2024?
Business feature: No Edit by Transcript feature → Edit by Transcript feature, added; feature: No Auto CTA AI feature → Auto CTA AI feature, added; feature: No Message Composer AI feature → Message Composer AI feature, added; Enterprise feature: No Request email to view feature → Request email to view feature, added; CTA add-on: Get Loom AI → Buy Loom AI, reworded. Pulse compared the captures it took on Jan 1, 2024 and Apr 1, 2024; the before/after table above lists each item as written on the page.
How often does Loom change its pricing?
Pulse recorded 0 other pricing-page changes for Loom in the 90 days before this one; the previous change was "Loom Business Plan Price Increased by 56% to $12.50/Creator/Month Amid New AI Add-On Launch" in Q3 2023; Loom has been tracked since 2023-11-14.