Wistia shifts Business plan storage cap from fixed 250 GB to open-ended
What happened
Between the Jul 13, 2026 and Jul 20, 2026 captures of Wistia's pricing page, Pulse recorded one change: Business plan storage allocation changed from a flat '250 GB' to open-ended '250 GB+', signaling expandable storage rather than a hard cap. No other plan prices, limits, or features changed this period. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists Business at $79 and Signals at $250.
It lands 69 days after Wistia's previous change, "Wistia rebrands enterprise support role to Customer Success Manager" (May 12, 2026). Wistia has been tracked since 2023-11-15.
In the same window Vimeo and Loom also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Business · PositioningChangeda flat '250 GB'open-ended '250 GB+'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Business | Positioning | a flat '250 GB' | open-ended '250 GB+' | Changed |
Values as written on Wistia's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Wistia's pricing page (wistia.com) from Jul 13, 2026 and Jul 20, 2026; the change is marked near the top of the page, where "a flat '250 GB'" becomes "open-ended '250 GB+'".
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Wistia, the last 90 days
Full history- Oct 19, 2026improvedWistia adds AI credits to every plan, renames Automation Suite to Signals
- Jul 20, 2026packagingWistia shifts Business plan storage cap from fixed 250 GB to open-ended · this change
- May 12, 2026packagingWistia rebrands enterprise support role to Customer Success Manager
Across Marketing & Content in the same window
All Marketing & Content changesQuestions about this change
Did Wistia raise prices in July 2026?
No list-price increase was recorded between Jul 13, 2026 and Jul 20, 2026. The change Pulse detected was a product change: positioning.
What changed on Wistia's pricing page between Jul 13, 2026 and Jul 20, 2026?
Business positioning: a flat '250 GB' → open-ended '250 GB+', changed. Pulse compared the captures it took on Jul 13, 2026 and Jul 20, 2026; the before/after table above lists each item as written on the page.
How often does Wistia change its pricing?
Pulse recorded 1 other pricing-page change for Wistia in the 90 days before this one; the previous change was "Wistia rebrands enterprise support role to Customer Success Manager" on May 12, 2026; Wistia has been tracked since 2023-11-15.