Wistia adds AI credits to every plan, renames Automation Suite to Signals
What happened
Between the Oct 12, 2026 and Oct 19, 2026 captures of Wistia's pricing page, Pulse recorded 2 changes: Credits added to plan cards: Free 3,000+ lifetime, Business and Business + Signals 5,000+ monthly, Enterprise 12,500+ monthly; Business + Signals add-on bundle renamed from Automation Suite to Signals; prices unchanged at $329/mo. Pulse files it as a product change (feature added, positioning) with an upward direction. The current page lists Business at $79 and Signals at $250.
It lands 91 days after Wistia's previous change, "Wistia shifts Business plan storage cap from fixed 250 GB to open-ended" (Jul 20, 2026). Before that Pulse recorded "Wistia rebrands enterprise support role to Customer Success Manager" (May 12, 2026), "Wistia Discontinues Plus Plan, Enhances Pro Plan with Media Limit Increase to 500 and User Limit to 3+" (Jan 14, 2026) and "Wistia Reduces Pro Plan Price by 25% to $79/mo, Plus Plan by 24% to $19/mo, and Advanced Plan by 15% to $319/mo" (Q3 2025). Wistia has been tracked since 2023-11-15.
In the same window Loom, Panopto and Vimeo also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Business, Signals, Enterprise · FeatureAddedNo CreditsCredits
- Business, Signals · PositioningChangedAutomation SuiteSignals
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Business, Signals, Enterprise | Feature | No Credits | Credits | Added |
| Business, Signals | Positioning | Automation Suite | Signals | Changed |
Values as written on Wistia's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Wistia's pricing page (wistia.com) from Oct 12, 2026 and Oct 19, 2026; the change is marked near the top of the page, where Credits now appears.
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Wistia, pricing history
Full history- Oct 19, 2026improvedWistia adds AI credits to every plan, renames Automation Suite to Signals · this change
- Jul 20, 2026packagingWistia shifts Business plan storage cap from fixed 250 GB to open-ended
- May 12, 2026packagingWistia rebrands enterprise support role to Customer Success Manager
- Jan 14, 2026packagingWistia Discontinues Plus Plan, Enhances Pro Plan with Media Limit Increase to 500 and User Limit to 3+
- Q3 2025decreaseWistia Reduces Pro Plan Price by 25% to $79/mo, Plus Plan by 24% to $19/mo, and Advanced Plan by 15% to $319/mo
- Q2 2025increaseWistia Implements Significant Price Hike: Pro Plan Jumps 32.9% to $105/mo
- Q1 2025increaseWistia Announces Major Price Hike: Plus Plan Extra Media Cost Jumps 10x from $0.20 to $2.00 per File
Across Marketing & Content in the same window
All Marketing & Content changes- LoomOct 8Loom adds Record for agents and Advanced controls, drops Variables
- PanoptoOct 5Panopto drops Essential link, leaving enterprise-only quote pricing
- VimeoJul 4Vimeo: tax now itemized separately on Starter/Standard/Advanced
- LoomJul 3Loom: Enterprise plan adds EBA Compliance & downloadable insights
- LoomJun 15Loom expands AI features to lower-tier plans
Questions about this change
Did Wistia raise prices in October 2026?
No list-price increase was recorded between Oct 12, 2026 and Oct 19, 2026. The change Pulse detected was a product change: feature added, positioning.
What changed on Wistia's pricing page between Oct 12, 2026 and Oct 19, 2026?
Business, Signals, Enterprise feature: No Credits → Credits, added; Business, Signals positioning: Automation Suite → Signals, changed. Pulse compared the captures it took on Oct 12, 2026 and Oct 19, 2026; the before/after table above lists each item as written on the page.
How often does Wistia change its pricing?
Pulse recorded 0 other pricing-page changes for Wistia in the 90 days before this one; the previous change was "Wistia shifts Business plan storage cap from fixed 250 GB to open-ended" on Jul 20, 2026; Wistia has been tracked since 2023-11-15.