Wistia Reduces Extra Media Costs by 90% Across Plans While Adding Custom Branded Webinars to Advanced Plan
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Wistia's pricing page, Pulse recorded 10 changes: Custom branded webinars added to Advanced plan; Plus plan included media decreased from 50 to 20 videos; Pro plan extra media cost reduced from $1.00 to $0.10 per video (90% reduction); Advanced plan extra media cost reduced from $0.50 to $0.05 per video (90% reduction); Webinar hosting moved from Advanced plan to Pro plan (feature democratization); Advanced plan media limit increased from 1,500 to 2,000 videos; Pro plan included media decreased from 150 to 50 videos; Advanced plan included media decreased from 750 to 250 videos; Plus plan media limit decreased from 100 to 75 videos; Plus plan extra media cost reduced from $2.00 to $0.20 per video (90% reduction). Pulse files it as a packaging change (feature added, limit decrease, feature change, limit increase) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists Business at $79 and Signals at $250.
Wistia's previous recorded change was "Wistia Expands Advanced Plan Media Capacity from 250 to 750 Files Amidst Price Increases Across All Plans" (Q3 2024). Wistia has been tracked since 2023-11-15.
In the same window Loom also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Advanced · FeatureAdded
BeforeNo Custom branded webinars
AfterCustom branded webinars
- Plus · Limit−60%5020 videos
- Pro · Limit−90%$1.00$0.10 per video
- Advanced · Limit−90%$0.50$0.05 per video
- Advanced · FeatureChangedAdvanced planPro plan
- Advanced · Limit+33%1,5002,000 videos
- Pro · Limit−67%15050 videos
- Advanced · Limit−67%750250 videos
- Plus · Limit−25%10075 videos
- Plus · Limit−90%$2.00$0.20 per video
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Advanced | Feature | No Custom branded webinars | Custom branded webinars | Added |
| Plus | Limit | 50 | 20 videos | −60% |
| Pro | Limit | $1.00 | $0.10 per video | −90% |
| Advanced | Limit | $0.50 | $0.05 per video | −90% |
| Advanced | Feature | Advanced plan | Pro plan | Changed |
| Advanced | Limit | 1,500 | 2,000 videos | +33% |
| Pro | Limit | 150 | 50 videos | −67% |
| Advanced | Limit | 750 | 250 videos | −67% |
| Plus | Limit | 100 | 75 videos | −25% |
| Plus | Limit | $2.00 | $0.20 per video | −90% |
Values as written on Wistia's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Wistia's pricing page (wistia.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where Custom branded webinars now appears.
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Wistia, the last 90 days
Full history- May 12, 2026packagingWistia rebrands enterprise support role to Customer Success Manager
- Jan 14, 2026packagingWistia Discontinues Plus Plan, Enhances Pro Plan with Media Limit Increase to 500 and User Limit to 3+
- Q1 2025increaseWistia Announces Major Price Hike: Plus Plan Extra Media Cost Jumps 10x from $0.20 to $2.00 per File
- Q4 2024improvedWistia Reduces Extra Media Costs by 90% Across Plans While Adding Custom Branded Webinars to Advanced Plan · this change
- Q3 2024increaseWistia Expands Advanced Plan Media Capacity from 250 to 750 Files Amidst Price Increases Across All Plans
Across Marketing & Content in the same window
All Marketing & Content changes- LoomJan 10Loom Introduces Unlimited Meeting Recording Length Across All Tiers, Enhancing Accessibility for Users
- LoomJan 10Loom Introduces Game-Changing Edit by Transcript Feature for Business Plan
- LoomJan 10Loom Introduces Live Rewind Editing Feature for Business+ AI and Enterprise Plans
- LoomJan 10Loom Democratizes Video Editing with 'Trim & Stitch' Feature Now Available on Starter Plan
- LoomJan 10Loom Introduces Live Rewind Feature for Business and Enterprise Plans, Enhancing User Experience
Questions about this change
Did Wistia raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a packaging change: feature added, limit decrease, feature change, limit increase.
What changed on Wistia's pricing page between Oct 1, 2024 and Jan 1, 2025?
Advanced feature: No Custom branded webinars → Custom branded webinars, added; Plus limit: 50 → 20 videos (−60%); Pro limit: $1.00 → $0.10 per video (−90%); Advanced limit: $0.50 → $0.05 per video (−90%); Advanced feature: Advanced plan → Pro plan, changed; Advanced limit: 1,500 → 2,000 videos (+33%); Pro limit: 150 → 50 videos (−67%); Advanced limit: 750 → 250 videos (−67%); Plus limit: 100 → 75 videos (−25%); Plus limit: $2.00 → $0.20 per video (−90%). Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Wistia change its pricing?
Pulse recorded 1 other pricing-page change for Wistia in the 90 days before this one; the previous change was "Wistia Expands Advanced Plan Media Capacity from 250 to 750 Files Amidst Price Increases Across All Plans" in Q3 2024; Wistia has been tracked since 2023-11-15.