Wistia Announces Major Price Hike: Plus Plan Extra Media Cost Jumps 10x from $0.20 to $2.00 per File
What happened
Between the Jan 1, 2025 and Apr 11, 2025 captures of Wistia's pricing page, Pulse recorded 3 changes: Plus plan Extra Media Cost increased from $0.20 to $2.00 per media file (10x increase); Pro plan Extra Media Cost increased from $0.10 to $1.00 per media file (10x increase); Advanced plan Extra Media Cost increased from $0.05 to $0.50 per media file (10x increase). Pulse files it as a pricing change (price increase) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists Business at $79 and Signals at $250.
Wistia's previous recorded change was "Wistia Reduces Extra Media Costs by 90% Across Plans While Adding Custom Branded Webinars to Advanced Plan" (Q4 2024). Wistia has been tracked since 2023-11-15.
In the same window Loom also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Plus · Price+900%$0.20$2.00 per media
- Pro · Price+900%$0.10$1.00 per media
- Advanced · Price+900%$0.05$0.50 per media
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Plus | Price | $0.20 | $2.00 per media | +900% |
| Pro | Price | $0.10 | $1.00 per media | +900% |
| Advanced | Price | $0.05 | $0.50 per media | +900% |
Values as written on Wistia's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Wistia's pricing page (wistia.com) from Jan 1, 2025 and Apr 11, 2025; the change is marked around the middle of the page, where plus price reads $0.20 and then $2.00 per media.
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The two full-page captures with this change marked up are free with an account.
Wistia, the last 90 days
Full history- Jul 20, 2026packagingWistia shifts Business plan storage cap from fixed 250 GB to open-ended
- May 12, 2026packagingWistia rebrands enterprise support role to Customer Success Manager
- Jan 14, 2026packagingWistia Discontinues Plus Plan, Enhances Pro Plan with Media Limit Increase to 500 and User Limit to 3+
- Q1 2025increaseWistia Announces Major Price Hike: Plus Plan Extra Media Cost Jumps 10x from $0.20 to $2.00 per File · this change
- Q4 2024improvedWistia Reduces Extra Media Costs by 90% Across Plans While Adding Custom Branded Webinars to Advanced Plan
Across Marketing & Content in the same window
All Marketing & Content changes- LoomJan 10Loom Introduces Unlimited Meeting Recording Length Across All Tiers, Enhancing Accessibility for Users
- LoomJan 10Loom Introduces Game-Changing Edit by Transcript Feature for Business Plan
- LoomJan 10Loom Introduces Live Rewind Editing Feature for Business+ AI and Enterprise Plans
- LoomJan 10Loom Democratizes Video Editing with 'Trim & Stitch' Feature Now Available on Starter Plan
- LoomJan 10Loom Introduces Live Rewind Feature for Business and Enterprise Plans, Enhancing User Experience
Questions about this change
Did Wistia raise prices in April 2025?
Yes. Pulse captured Wistia's pricing page on Jan 1, 2025 and again on Apr 11, 2025 and recorded 3 price increases: Plus: $0.20 → $2.00 per media (+900%); Pro: $0.10 → $1.00 per media (+900%); Advanced: $0.05 → $0.50 per media (+900%).
What changed on Wistia's pricing page between Jan 1, 2025 and Apr 11, 2025?
Plus price: $0.20 → $2.00 per media (+900%); Pro price: $0.10 → $1.00 per media (+900%); Advanced price: $0.05 → $0.50 per media (+900%). Pulse compared the captures it took on Jan 1, 2025 and Apr 11, 2025; the before/after table above lists each item as written on the page.
How often does Wistia change its pricing?
Pulse recorded 1 other pricing-page change for Wistia in the 90 days before this one; the previous change was "Wistia Reduces Extra Media Costs by 90% Across Plans While Adding Custom Branded Webinars to Advanced Plan" in Q4 2024; Wistia has been tracked since 2023-11-15.