Loom Democratizes Video Editing with 'Trim & Stitch' Feature Now Available on Starter Plan
What happened
Between the Jul 1, 2024 and Oct 1, 2024 captures of Loom's pricing page, Pulse recorded 3 changes: Loom AI add-on: 'AI workflows' feature replaced with 'Message Composer' feature; Video editing feature 'Trim & stitch videos' democratized to Starter plan (previously Business/Enterprise only); Loom AI add-on: 'Auto CTA' feature now marked as NEW. Pulse files it as a packaging change (add-on change, feature change) with a neutral direction. Pulse's latest capture (Oct 8, 2026) lists Business at $15 and Business + AI at $20.
Loom's previous recorded change was "Loom Introduces Live Rewind Feature for Business and Enterprise Plans, Enhancing User Experience" (Q2 2024). Loom has been tracked since 2023-11-14.
In the same window Adobe also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Add-onAdd-on change
Loom AI add-on: 'AI workflows' feature replaced with 'Message Composer' feature
- Starter, Business, Enterprise · FeatureFeature change
Video editing feature 'Trim & stitch videos' democratized to Starter plan (previously Business/Enterprise only)
- — · Add-onAdd-on change
Loom AI add-on: 'Auto CTA' feature now marked as NEW
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Add-on | Loom AI add-on: 'AI workflows' feature replaced with 'Message Composer' feature | Add-on change | |
| Starter, Business, Enterprise | Feature | Video editing feature 'Trim & stitch videos' democratized to Starter plan (previously Business/Enterprise only) | Feature change | |
| — | Add-on | Loom AI add-on: 'Auto CTA' feature now marked as NEW | Add-on change | |
Values as written on Loom's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Loom's pricing page (loom.com) from Jul 1, 2024 and Oct 1, 2024; the change is marked on the page.
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The two full-page captures with this change marked up are free with an account.
Loom, the last 90 days
Full history- Q2 2025improvedLoom Introduces Live Rewind Editing Feature for Business+ AI and Enterprise Plans
- Q1 2025improvedLoom Introduces Unlimited Meeting Recording Length Across All Tiers, Enhancing Accessibility for Users
- Q4 2024increaseLoom Introduces Business + AI Plan at $20/user/mo, Bundling Premium AI Features Amid Price Increase for Business Plan
- Q3 2024packagingLoom Democratizes Video Editing with 'Trim & Stitch' Feature Now Available on Starter Plan · this change
- Q2 2024improvedLoom Introduces Live Rewind Feature for Business and Enterprise Plans, Enhancing User Experience
Across Collaboration & Productivity in the same window
All Collaboration & Productivity changes- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
- AdobeJan 10Adobe Creativecloud Removes Early Access Discount for Firefly Plans, Signaling Significant Pricing Strategy Shift
- AdobeJan 10Adobe Creativecloud Introduces Acrobat Studio Plan at $24.99/mo, Bundling AI Tools with Adobe Express Premium
- AdobeJan 10Adobe Creativecloud Reverts Creative Cloud All Apps Pricing from $29.98/mo to $59.99/mo After Ending 50% Black Friday Discount
Questions about this change
Did Loom raise prices in October 2024?
No list-price increase was recorded between Jul 1, 2024 and Oct 1, 2024. The change Pulse detected was a packaging change: add-on change, feature change.
What changed on Loom's pricing page between Jul 1, 2024 and Oct 1, 2024?
Loom AI add-on: 'AI workflows' feature replaced with 'Message Composer' feature; Video editing feature 'Trim & stitch videos' democratized to Starter plan (previously Business/Enterprise only); Loom AI add-on: 'Auto CTA' feature now marked as NEW. Pulse compared the captures it took on Jul 1, 2024 and Oct 1, 2024; the before/after table above lists each item as written on the page.
How often does Loom change its pricing?
Pulse recorded 1 other pricing-page change for Loom in the 90 days before this one; the previous change was "Loom Introduces Live Rewind Feature for Business and Enterprise Plans, Enhancing User Experience" in Q2 2024; Loom has been tracked since 2023-11-14.