Loom Introduces Live Rewind Feature for Business and Enterprise Plans, Enhancing User Experience
What happened
Between the Apr 1, 2024 and Jul 1, 2024 captures of Loom's pricing page, Pulse recorded 3 changes: Live Rewind feature added to Business and Enterprise plans; Comments & emoji reactions explicitly listed in Starter plan features; Loom AI add-on feature renamed from 'Message Composer' to 'AI workflows'. Pulse files it as a packaging change (feature added, add-on change) with an upward direction. Pulse's latest capture (Oct 8, 2026) lists Business at $15 and Business + AI at $20.
Loom's previous recorded change was "Loom Introduces Game-Changing Edit by Transcript Feature for Business Plan" (Q1 2024). Loom has been tracked since 2023-11-14.
In the same window Adobe also changed their Collaboration & Productivity pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Business, Enterprise · FeatureAddedNo Live Rewind featureLive Rewind feature
- Starter · FeatureAdded
BeforeNot listed
AfterComments & emoji reactions explicitly
- — · Add-onRewordedMessage ComposerAI workflows
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Business, Enterprise | Feature | No Live Rewind feature | Live Rewind feature | Added |
| Starter | Feature | Not listed | Comments & emoji reactions explicitly | Added |
| — | Add-on | Message Composer | AI workflows | Reworded |
Values as written on Loom's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Loom's pricing page (loom.com) from Apr 1, 2024 and Jul 1, 2024; the change is marked on the page, where Live Rewind feature now appears.
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Loom, the last 90 days
Full history- Q1 2025improvedLoom Introduces Unlimited Meeting Recording Length Across All Tiers, Enhancing Accessibility for Users
- Q4 2024increaseLoom Introduces Business + AI Plan at $20/user/mo, Bundling Premium AI Features Amid Price Increase for Business Plan
- Q3 2024packagingLoom Democratizes Video Editing with 'Trim & Stitch' Feature Now Available on Starter Plan
- Q2 2024improvedLoom Introduces Live Rewind Feature for Business and Enterprise Plans, Enhancing User Experience · this change
- Q1 2024improvedLoom Introduces Game-Changing Edit by Transcript Feature for Business Plan
Across Collaboration & Productivity in the same window
All Collaboration & Productivity changes- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
- AdobeJan 10Adobe Creativecloud Removes Early Access Discount for Firefly Plans, Signaling Significant Pricing Strategy Shift
- AdobeJan 10Adobe Creativecloud Introduces Acrobat Studio Plan at $24.99/mo, Bundling AI Tools with Adobe Express Premium
- AdobeJan 10Adobe Creativecloud Reverts Creative Cloud All Apps Pricing from $29.98/mo to $59.99/mo After Ending 50% Black Friday Discount
Questions about this change
Did Loom raise prices in July 2024?
No list-price increase was recorded between Apr 1, 2024 and Jul 1, 2024. The change Pulse detected was a packaging change: feature added, add-on change.
What changed on Loom's pricing page between Apr 1, 2024 and Jul 1, 2024?
Business, Enterprise feature: No Live Rewind feature → Live Rewind feature, added; Starter feature: Not listed → Comments & emoji reactions explicitly, added; add-on: Message Composer → AI workflows, reworded. Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Loom change its pricing?
Pulse recorded 1 other pricing-page change for Loom in the 90 days before this one; the previous change was "Loom Introduces Game-Changing Edit by Transcript Feature for Business Plan" in Q1 2024; Loom has been tracked since 2023-11-14.