Wistia rebrands enterprise support role to Customer Success Manager
What happened
Between the May 4, 2026 and May 11, 2026 captures of Wistia's pricing page, Pulse recorded one change: Support & Services tier label renamed from 'Dedicated account manager' to 'Customer success manager' in the Enterprise plan comparison table. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists Business at $79 and Signals at $250.
It lands 119 days after Wistia's previous change, "Wistia Discontinues Plus Plan, Enhances Pro Plan with Media Limit Increase to 500 and User Limit to 3+" (Jan 14, 2026). Before that Pulse recorded "Wistia Announces Major Price Hike: Plus Plan Extra Media Cost Jumps 10x from $0.20 to $2.00 per File" (Q1 2025), "Wistia Reduces Extra Media Costs by 90% Across Plans While Adding Custom Branded Webinars to Advanced Plan" (Q4 2024) and "Wistia Expands Advanced Plan Media Capacity from 250 to 750 Files Amidst Price Increases Across All Plans" (Q3 2024). Wistia has been tracked since 2023-11-15.
In the same window Loom and Vidyard also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · PositioningReworded
BeforeDedicated account manager
AfterCustomer success manager
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Positioning | Dedicated account manager | Customer success manager | Reworded |
Values as written on Wistia's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Wistia's pricing page (wistia.com) from May 4, 2026 and May 11, 2026; the change is marked in the lower part of the page, where "Dedicated account manager" becomes "Customer success manager".
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Wistia, pricing history
Full history- Oct 19, 2026improvedWistia adds AI credits to every plan, renames Automation Suite to Signals
- Jul 20, 2026packagingWistia shifts Business plan storage cap from fixed 250 GB to open-ended
- May 12, 2026packagingWistia rebrands enterprise support role to Customer Success Manager · this change
- Jan 14, 2026packagingWistia Discontinues Plus Plan, Enhances Pro Plan with Media Limit Increase to 500 and User Limit to 3+
- Q1 2025increaseWistia Announces Major Price Hike: Plus Plan Extra Media Cost Jumps 10x from $0.20 to $2.00 per File
- Q4 2024improvedWistia Reduces Extra Media Costs by 90% Across Plans While Adding Custom Branded Webinars to Advanced Plan
- Q3 2024increaseWistia Expands Advanced Plan Media Capacity from 250 to 750 Files Amidst Price Increases Across All Plans
- Q2 2024improvedWistia Lowers Webinar Hosting Costs by Moving from Advanced to Pro Plan, Now Available at $79/mo
- Q1 2024improvedWistia Removes A/B Testing and Video Heatmaps from Pro Plan, Decreases Plus Plan Channels to Zero, and Adds Enhanced Data Analytics
Across Marketing & Content in the same window
All Marketing & Content changes- LoomApr 27Loom Opens Admin Insights to Business + AI Plan Users
- VidyardApr 7Vidyard Cuts Free Plan Video Limit From 15 to 5 Per Month
- LoomApr 16Loom Drops Auto Tasks from AI Plan Comparison, Tightens Education Discount
- LoomApr 13Loom quietly drops Priority from Support label in plan comparison
- VidyardApr 7Vidyard Opens Video Agent Access to Free Plan Users
Questions about this change
Did Wistia raise prices in May 2026?
No list-price increase was recorded between May 4, 2026 and May 11, 2026. The change Pulse detected was a product change: positioning.
What changed on Wistia's pricing page between May 4, 2026 and May 11, 2026?
Enterprise positioning: Dedicated account manager → Customer success manager, reworded. Pulse compared the captures it took on May 4, 2026 and May 11, 2026; the before/after table above lists each item as written on the page.
How often does Wistia change its pricing?
Pulse recorded 0 other pricing-page changes for Wistia in the 90 days before this one; the previous change was "Wistia Discontinues Plus Plan, Enhances Pro Plan with Media Limit Increase to 500 and User Limit to 3+" on Jan 14, 2026; Wistia has been tracked since 2023-11-15.