Wistia Removes A/B Testing and Video Heatmaps from Pro Plan, Decreases Plus Plan Channels to Zero, and Adds Enhanced Data Analytics
What happened
Between the Jan 1, 2024 and Apr 1, 2024 captures of Wistia's pricing page, Pulse recorded 13 changes: A/B testing removed from Pro plan highlighted features; Remove Wistia branding added to Plus plan highlighted features; Email integrations removed from Plus plan highlighted features; Enhanced data analytics added to Pro plan highlighted features; Unlimited channels renamed to Unlimited video galleries in Advanced plan; Video heatmaps removed from Pro plan highlighted features; Onboarding Specialist service removed from Pro, Advanced, and Premium plans; Multiple users added to Plus plan highlighted features; Google Analytics Integration added to Pro, Advanced, and Premium plans; Advertising Integrations renamed to Facebook ads Integration with scope clarification; Lead capture forms moved from Plus plan to Pro plan (tier movement - democratization removed, premium-ized); Channels quota in Plus plan decreased from 3 to 0 (no longer available); Live streaming renamed to Webinar hosting in Advanced plan. Pulse files it as a packaging change (feature removed, feature added, feature change, limit decrease) with a downward direction. Pulse's latest capture (Oct 19, 2026) lists Business at $79 and Signals at $250.
This is the first pricing-page change Pulse has recorded for Wistia. Wistia has been tracked since 2023-11-15.
In the same window Loom also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pro · FeatureRemovedA/B testingNo A/B testing
- Plus · FeatureAdded
BeforeNo Remove Wistia branding
AfterRemove Wistia branding
- Plus · FeatureRemovedEmail integrationsNo Email integrations
- Pro · FeatureAdded
BeforeNo Enhanced data analytics
AfterEnhanced data analytics
- Advanced · FeatureRenamed
BeforeUnlimited channels
AfterUnlimited video galleries
- Pro · FeatureRemovedVideo heatmapsNo Video heatmaps
- Premium · FeatureRemoved
BeforeOnboarding Specialist service
AfterNo Onboarding Specialist service
- Plus · FeatureAddedNo Multiple usersMultiple users
- Premium · FeatureAdded
BeforeNo Google Analytics Integration
AfterGoogle Analytics Integration
- — · FeatureRenamedAdvertising IntegrationsFacebook ads Integration
- Plus · FeatureChangedPlus planPro plan
- Plus · Limit−100%30
- Advanced · FeatureRenamedLive streamingWebinar hosting
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro | Feature | A/B testing | No A/B testing | Removed |
| Plus | Feature | No Remove Wistia branding | Remove Wistia branding | Added |
| Plus | Feature | Email integrations | No Email integrations | Removed |
| Pro | Feature | No Enhanced data analytics | Enhanced data analytics | Added |
| Advanced | Feature | Unlimited channels | Unlimited video galleries | Renamed |
| Pro | Feature | Video heatmaps | No Video heatmaps | Removed |
| Premium | Feature | Onboarding Specialist service | No Onboarding Specialist service | Removed |
| Plus | Feature | No Multiple users | Multiple users | Added |
| Premium | Feature | No Google Analytics Integration | Google Analytics Integration | Added |
| — | Feature | Advertising Integrations | Facebook ads Integration | Renamed |
| Plus | Feature | Plus plan | Pro plan | Changed |
| Plus | Limit | 3 | 0 | −100% |
| Advanced | Feature | Live streaming | Webinar hosting | Renamed |
Values as written on Wistia's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Wistia's pricing page (wistia.com) from Jan 1, 2024 and Apr 1, 2024; the change is marked on the page, where the A/B testing no longer appears.
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The two full-page captures with this change marked up are free with an account.
Wistia, pricing history
Full history- Q4 2024improvedWistia Reduces Extra Media Costs by 90% Across Plans While Adding Custom Branded Webinars to Advanced Plan
- Q3 2024increaseWistia Expands Advanced Plan Media Capacity from 250 to 750 Files Amidst Price Increases Across All Plans
- Q2 2024improvedWistia Lowers Webinar Hosting Costs by Moving from Advanced to Pro Plan, Now Available at $79/mo
- Q1 2024improvedWistia Removes A/B Testing and Video Heatmaps from Pro Plan, Decreases Plus Plan Channels to Zero, and Adds Enhanced Data Analytics · this change
Across Marketing & Content in the same window
All Marketing & Content changes- LoomJan 10Loom Introduces Unlimited Meeting Recording Length Across All Tiers, Enhancing Accessibility for Users
- LoomJan 10Loom Introduces Game-Changing Edit by Transcript Feature for Business Plan
- LoomJan 10Loom Introduces Live Rewind Editing Feature for Business+ AI and Enterprise Plans
- LoomJan 10Loom Democratizes Video Editing with 'Trim & Stitch' Feature Now Available on Starter Plan
- LoomJan 10Loom Introduces Live Rewind Feature for Business and Enterprise Plans, Enhancing User Experience
Questions about this change
Did Wistia raise prices in April 2024?
No list-price increase was recorded between Jan 1, 2024 and Apr 1, 2024. The change Pulse detected was a packaging change: feature removed, feature added, feature change, limit decrease.
What changed on Wistia's pricing page between Jan 1, 2024 and Apr 1, 2024?
Pro feature: A/B testing → No A/B testing, removed; Plus feature: No Remove Wistia branding → Remove Wistia branding, added; Plus feature: Email integrations → No Email integrations, removed; Pro feature: No Enhanced data analytics → Enhanced data analytics, added; Advanced feature: Unlimited channels → Unlimited video galleries, renamed; Pro feature: Video heatmaps → No Video heatmaps, removed; Premium feature: Onboarding Specialist service → No Onboarding Specialist service, removed; Plus feature: No Multiple users → Multiple users, added; Premium feature: No Google Analytics Integration → Google Analytics Integration, added; feature: Advertising Integrations → Facebook ads Integration, renamed; Plus feature: Plus plan → Pro plan, changed; Plus limit: 3 → 0 (−100%); Advanced feature: Live streaming → Webinar hosting, renamed. Pulse compared the captures it took on Jan 1, 2024 and Apr 1, 2024; the before/after table above lists each item as written on the page.
How often does Wistia change its pricing?
Pulse recorded 0 other pricing-page changes for Wistia in the 90 days before this one; Wistia has been tracked since 2023-11-15.