Loom

San Francisco, CA-based video communication software company founded in 2015. Private company (acquired by Atlassian in 2023). Operates in video messaging platforms and remote work solutions. Serves businesses with tools for recording, editing, and sharing videos for asynchronous communication.

Entry price

$15

Business · /mo, billed annually

Plans tracked

no add-ons

Pricing changes

Latest Oct 8 '26

Pricing model

Subscription

Free tier available

Pricing Change History

13 changes

202613 changes

Oct 8, 2026

Improvement

Daily

Loom adds Record for agents and Advanced controls, drops Variables

Added 'Record for agents' (Business + AI, Enterprise) and 'Advanced controls' (all plans); removed 'Variables' AI feature. Prices unchanged.

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Jul 3, 2026

Improvement

Quarterly

Loom: Enterprise plan adds EBA Compliance & downloadable insights

Enterprise plan added EBA Compliance and Downloadable user insights to its feature list (alongside existing SSO/SCIM, Salesforce integration, 99.95% SLA).

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Jun 15, 2026

Improvement

Weekly

Loom expands AI features to lower-tier plans

Loom AI features democratized to lower tiers: Auto Titles expanded to all 4 plans (was Business+AI/Enterprise only); Auto CTA expanded to Business plan (was Business+AI/Enterprise only); Auto-titles & summaries renamed to Auto-summaries in feature list.

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Apr 27, 2026

Improvement

Weekly

Loom Opens Admin Insights to Business + AI Plan Users

Admin Insights feature moved from Enterprise-exclusive to also available on Business + AI plan, now visible on Business+AI key features card and added to comparison table.

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Apr 13, 2026

Packaging

Weekly

Loom quietly drops Priority from Support label in plan comparison

Comparison table support feature row label renamed from 'Priority support' to 'Support'. Individual plan cards still display 'Priority support' in the feature bullet lists.

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Apr 16, 2026

Packaging

Weekly

Loom Drops Auto Tasks from AI Plan Comparison, Tightens Education Discount

Education plan callout updated: audience expanded from 'teacher' to 'student or teacher' and offering reframed from 'free Loom for Education plan' to 'discounted plan'.

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Jan 10, 2026

Improvement

Quarterly

Loom Introduces Live Rewind Editing Feature for Business+ AI and Enterprise Plans

Text, box, and arrow overlays editing feature added to Business+ AI and Enterprise plans Video download restriction admin control added to Enterprise plan

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Jan 10, 2026

Packaging

Quarterly

Loom Introduces Unlimited Meeting Recording Length Across All Tiers, Enhancing Accessibility for Users

Zoom integration removed from Enterprise plan key features list Variables feature graduated from BETA to general availability (marked NEW in Q2)

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Jan 10, 2026

Packaging

Quarterly

Loom Introduces Business + AI Plan at $20/user/mo, Bundling Premium AI Features Amid Price Increase for Business Plan

Business + AI plan introduced at $20.00/user/mo with bundled AI features (Auto-titles, summaries, chapters, filler word removal, silence removal, AI workflows, edit by transcript) Variables (BETA) feature added to Business, Business + AI, and Enterprise plans

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Jan 10, 2026

Packaging

Quarterly

Loom Democratizes Video Editing with 'Trim & Stitch' Feature Now Available on Starter Plan

Loom AI add-on: 'AI workflows' feature replaced with 'Message Composer' feature Video editing feature 'Trim & stitch videos' democratized to Starter plan (previously Business/Enterprise only)

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Jan 10, 2026

Packaging

Quarterly

Loom Introduces Live Rewind Feature for Business and Enterprise Plans, Enhancing User Experience

Loom AI add-on feature renamed from 'Message Composer' to 'AI workflows' Live Rewind feature added to Business and Enterprise plans

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Jan 10, 2026

Improvement

Quarterly

Loom Introduces Game-Changing Edit by Transcript Feature for Business Plan

Request email to view feature added to Enterprise plan Loom AI add-on CTA changed from 'Get Loom AI' to 'Buy Loom AI'

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Jan 10, 2026

Packaging

Quarterly

Loom Business Plan Price Increased by 56% to $12.50/Creator/Month Amid New AI Add-On Launch

Loom AI add-on introduced at $4/creator/month (annually) with auto titles, auto summaries, auto chapters, auto tasks, filler word removal, and silence removal Business plan increased from $8.00 USD/Creator/mo to $12.50 USD/Creator/mo (56% increase, annually billed)

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