San Francisco, CA-based video communication software company founded in 2015. Private company (acquired by Atlassian in 2023). Operates in video messaging platforms and remote work solutions. Serves businesses with tools for recording, editing, and sharing videos for asynchronous communication.
Pricing Change History
13 changesAdded 'Record for agents' (Business + AI, Enterprise) and 'Advanced controls' (all plans); removed 'Variables' AI feature. Prices unchanged.
Enterprise plan added EBA Compliance and Downloadable user insights to its feature list (alongside existing SSO/SCIM, Salesforce integration, 99.95% SLA).
Quarterly roll-up · includes Jun 15 weekly, Apr 27 weekly, Apr 13 weekly
Loom AI features democratized to lower tiers: Auto Titles expanded to all 4 plans (was Business+AI/Enterprise only); Auto CTA expanded to Business plan (was Business+AI/Enterprise only); Auto-titles & summaries renamed to Auto-summaries in feature list.
Admin Insights feature moved from Enterprise-exclusive to also available on Business + AI plan, now visible on Business+AI key features card and added to comparison table.
Comparison table support feature row label renamed from 'Priority support' to 'Support'. Individual plan cards still display 'Priority support' in the feature bullet lists.
Education plan callout updated: audience expanded from 'teacher' to 'student or teacher' and offering reframed from 'free Loom for Education plan' to 'discounted plan'.
Text, box, and arrow overlays editing feature added to Business+ AI and Enterprise plans Backgrounds editing feature added to Business+ AI and Enterprise plans
Video-to-text automation feature prominently highlighted in Business + AI plan key features Meeting recording length metric added to comparison table showing 'Unlimited' across all tiers
Business plan increased from $12.50/Creator/mo to $15.00/user/mo (20% increase) Edit by transcript moved from Business plan to Business + AI plan (premium-ization)
Loom AI add-on: 'AI workflows' feature replaced with 'Message Composer' feature Video editing feature 'Trim & stitch videos' democratized to Starter plan (previously Business/Enterprise only)
Live Rewind feature added to Business and Enterprise plans Comments & emoji reactions explicitly listed in Starter plan features
Edit by Transcript feature added to Business plan Auto CTA AI feature added to Loom AI add-on
Loom AI add-on introduced at $4/creator/month (annually) with auto titles, auto summaries, auto chapters, auto tasks, filler word removal, and silence removal Business plan increased from $8.00 USD/Creator/mo to $12.50 USD/Creator/mo (56% increase, annually billed)
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Ask anything about Loom's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Price |
|---|---|
| Starter | Free |
| Business | $15 /user/mobilled annually · $18 billed monthly |
| Business + AI | $20 /user/mobilled annually · $24 billed monthly |
| Enterprise | Contact |
Business & Business + AI
- Annual billing Save up to 17% with annual billing
- Intro offer 100% off
Stacking not stated by Loom.
Company Facts
Pulse news about Loom
View all →How Loom compares with its peers
| Company | Entry price | Last change |
|---|---|---|
V Vidyard | $59 /seat/mo, billed annually | Apr 2, 2026 |
I IXL Learning (Canada) | CAD 8.25 /mo, billed annually | — |
O OBSS Technology | — | — |
W Wistia | $79 /mo, billed annually | Oct 19, 2026 |
V Vimeo | $12 /mo, billed annually | Jul 4, 2026 |
A Adobe | $4.99 /mo, billed annually | Jul 3, 2026 |
Loom pricing FAQ
- How much does Loom cost?
- Loom pricing starts at $15/user/mo on Business, billed annually. Loom lists 4 plans on its pricing page; the Starter plan is free.
- Does Loom have a free plan?
- Yes. Loom's Starter plan is free; paid plans start at $15/user/mo on Business, billed annually.
- What pricing model does Loom use?
- Loom uses subscription pricing across 4 plans, with a free tier.
- When did Loom last change its pricing?
- Oct 8, 2026: Loom adds Record for agents and Advanced controls, drops Variables.
- How often has Loom changed its pricing?
- Pulse has recorded 13 pricing changes for Loom since it started tracking on Nov 14, 2023; the pricing page was last captured on Oct 8, 2026.
- Who are Loom's pricing peers?
- Pulse compares Loom with Vidyard, IXL Learning (Canada), OBSS Technology, Wistia, Vimeo and Adobe.