Userpilot Bundles Email Add-On into Growth Plan, Enhancing Value with New Email Engagement Feature
What happened
Between the Jul 6, 2025 and Oct 9, 2025 captures of Userpilot's pricing page, Pulse recorded 7 changes: Email add-on bundled into Growth plan as Email Engagement (previously separate add-on for Growth and Enterprise); Mobile add-on rebranded to Mobile Engagement (Add-On) for consistency; Session Replay add-on renamed to Unlimited Session Replays (Add-On) to emphasize unlimited capacity vs 5,000 session base limit; Session Replay base limit of 5,000 sessions added to all plans (Starter, Growth, Enterprise); In-App Surveys expanded to Resource Center & Advanced In-App Surveys in Growth plan; Product Analytics feature upgraded to Advanced Product Analytics in Growth plan; Retroactive Events Autocapture simplified to Event Autocapture in Growth plan. Pulse files it as a packaging change (add-on change, threshold added, feature change) with an upward direction. Pulse's latest capture (Oct 12, 2026) lists Starter at $299.
Userpilot's previous recorded change was "Userpilot Increases Starter Plan Price by 20% and Removes Monthly Billing Option" (Q2 2025). Userpilot has been tracked since 2024-10-01.
In the same window Segment, Pendo, Drift and Hotjar also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Growth, Enterprise · Add-onAdd-on change
Email add-on bundled into Growth plan as Email Engagement (previously separate add-on for Growth and Enterprise)
- — · Add-onAdd-on change
Mobile add-on rebranded to Mobile Engagement (Add-On) for consistency
- — · Add-onRenamed
BeforeSession Replay add-on
AfterUnlimited Session Replays
- Starter, Growth, Enterprise · LimitThreshold added
Session Replay base limit of 5,000 sessions added to all plans (Starter, Growth, Enterprise)
- Growth · FeatureFeature change
In-App Surveys expanded to Resource Center & Advanced In-App Surveys in Growth plan
- Growth · FeatureFeature change
Product Analytics feature upgraded to Advanced Product Analytics in Growth plan
- Growth · FeatureFeature change
Retroactive Events Autocapture simplified to Event Autocapture in Growth plan
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Growth, Enterprise | Add-on | Email add-on bundled into Growth plan as Email Engagement (previously separate add-on for Growth and Enterprise) | Add-on change | |
| — | Add-on | Mobile add-on rebranded to Mobile Engagement (Add-On) for consistency | Add-on change | |
| — | Add-on | Session Replay add-on | Unlimited Session Replays | Renamed |
| Starter, Growth, Enterprise | Limit | Session Replay base limit of 5,000 sessions added to all plans (Starter, Growth, Enterprise) | Threshold added | |
| Growth | Feature | In-App Surveys expanded to Resource Center & Advanced In-App Surveys in Growth plan | Feature change | |
| Growth | Feature | Product Analytics feature upgraded to Advanced Product Analytics in Growth plan | Feature change | |
| Growth | Feature | Retroactive Events Autocapture simplified to Event Autocapture in Growth plan | Feature change | |
Values as written on Userpilot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Userpilot's pricing page (userpilot.com) from Jul 6, 2025 and Oct 9, 2025; the change is marked on the page, where "Session Replay add-on" becomes "Unlimited Session Replays".
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The two full-page captures with this change marked up are free with an account.
Userpilot, the last 90 days
Full history- Apr 2, 2026packagingUserpilot Drops ISO 27001 Certification From All Plan Tiers
- Feb 24, 2026improvedUserpilot drops ISO 27001 certification across all plans
- Jan 12, 2026improvedUserpilot Growth Plan Pricing Changes to 'Let's Talk' - Contact Sales for New Pricing Structure
- Q3 2025packagingUserpilot Bundles Email Add-On into Growth Plan, Enhancing Value with New Email Engagement Feature · this change
- Q2 2025improvedUserpilot Increases Starter Plan Price by 20% and Removes Monthly Billing Option
Across CRM in the same window
All CRM changes- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- PendoJan 12Pendo Discontinues Pulse Plan, Simplifies Pricing Model, and Removes Pro Edition Designation from In-App Guides
- DriftJan 11Drift Discontinues All Major Pricing Plans, Shifts to Salesloft's Custom Package-Based Model
- HotjarJan 10Hotjar Introduces User Tests Feature for Unmoderated Testing Across All Paid Plans
Questions about this change
Did Userpilot raise prices in October 2025?
No list-price increase was recorded between Jul 6, 2025 and Oct 9, 2025. The change Pulse detected was a packaging change: add-on change, threshold added, feature change.
What changed on Userpilot's pricing page between Jul 6, 2025 and Oct 9, 2025?
Email add-on bundled into Growth plan as Email Engagement (previously separate add-on for Growth and Enterprise); Mobile add-on rebranded to Mobile Engagement (Add-On) for consistency; add-on: Session Replay add-on → Unlimited Session Replays, renamed; Session Replay base limit of 5,000 sessions added to all plans (Starter, Growth, Enterprise); In-App Surveys expanded to Resource Center & Advanced In-App Surveys in Growth plan; Product Analytics feature upgraded to Advanced Product Analytics in Growth plan; Retroactive Events Autocapture simplified to Event Autocapture in Growth plan. Pulse compared the captures it took on Jul 6, 2025 and Oct 9, 2025; the before/after table above lists each item as written on the page.
How often does Userpilot change its pricing?
Pulse recorded 1 other pricing-page change for Userpilot in the 90 days before this one; the previous change was "Userpilot Increases Starter Plan Price by 20% and Removes Monthly Billing Option" in Q2 2025; Userpilot has been tracked since 2024-10-01.