Boston, MA-based product-led growth platform founded in 2013. Private. Operates in user onboarding and product adoption market. Serves product and marketing teams with no-code in-app messaging, surveys, and feature announcements.
Pricing Change History
4 changesGrow plan MAU range changed from a capped 'up to 50,000 MAUs' to open-ended 'Starting at 3,000 MAUs', removing the stated upper MAU boundary for the tier.
Grow plan's listed price ($750/mo) was removed from the pricing page; the plan now shows only a 'Book a call' CTA with no dollar amount displayed Published-experiences caps reduced: Grow plan from 'Up to 100' to 25, Enterprise plan from 'Up to 150' to 100
Quarterly roll-up · includes Apr 6 weekly
Plan features overhauled: Start '50+ experiences' → '10 experiences, 1,000 emails, 12mo reporting'; Grow '100 experiences' → '25 experiences, 5,000 emails, 24mo reporting'; Premium Services section added. Page hero headline changed from 'Grow the moments that matter to your business' to 'Simple pricing, serious capability'; plan taglines updated (Grow: 'High-growth teams' → 'Engagement across the lifecycle').
Removed 'Up to 2 products' limit from GROW plan
Research Appcues's pricing with the Pulse Agent
Ask anything about Appcues's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Price |
|---|---|
| Grow | Contact |
| Start | Contact |
| Enterprise | Contact |
Company Facts
How Appcues compares with its peers
| Company | Entry price | Last change |
|---|---|---|
P Pendo | Free | Apr 2, 2026 |
I Intercom | $29 /mo, billed annually + usage | Oct 26, 2026 |
H Heap | Free | Jan 11, 2026 |
F Fullstory | Free | Feb 23, 2026 |
C Chameleon | $279 /mo | Oct 12, 2026 |
1 1Q | $5,000 /mo | — |
Appcues pricing FAQ
- How much does Appcues cost?
- Appcues does not publish list prices — its 3 plans are quote-based.
- Does Appcues have a free plan?
- No. Appcues does not list a free tier.
- What pricing model does Appcues use?
- Appcues uses subscription pricing across 3 plans.
- When did Appcues last change its pricing?
- Jul 20, 2026: Appcues drops Grow plan's 50,000 MAU cap—now starts open-ended at 3,000.
- How often has Appcues changed its pricing?
- Pulse has recorded 4 pricing changes for Appcues since it started tracking on Feb 26, 2026; the pricing page was last captured on Jul 20, 2026.