Userpilot Increases Starter Plan Price by 20% and Removes Monthly Billing Option
What happened
Between the Apr 13, 2025 and Jul 6, 2025 captures of Userpilot's pricing page, Pulse recorded 7 changes: Email add-on introduced for Growth and Enterprise plans in User Engagement section; Mobile Push Notifications now available as add-on (previously marked as coming soon); Starter plan increased from $249/mo to $299/mo (20% increase), monthly billing option removed; Identity Verification now available for Growth and Enterprise (previously marked as coming soon); Data Warehouse Sync repositioned: was included in Enterprise plan, now add-on for both Growth and Enterprise in integrations; Zapier integration removed from feature comparison table (was listed as coming soon for all tiers); Mobile Feedback now available as add-on (previously marked as coming soon). Pulse files it as a pricing change (new add-on, feature added, price increase, add-on change, feature removed) with an upward direction. Pulse's latest capture (Oct 12, 2026) lists Starter at $299.
Userpilot's previous recorded change was "Userpilot Introduces Session Replay as Add-on for Growth Plan, Enhancing Mobile Features for Growth and Enterprise Users" (Q1 2025). Userpilot has been tracked since 2024-10-01.
In the same window Segment, Pendo, Drift and Hotjar also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Growth, Enterprise · Add-onAddedNo Email add-onEmail add-on
- — · FeatureFeature added
Mobile Push Notifications now available as add-on (previously marked as coming soon)
- Starter · Price+20%$249/mo$299/mo
- Growth, Enterprise · FeatureFeature added
Identity Verification now available for Growth and Enterprise (previously marked as coming soon)
- Enterprise, Growth · Add-onAdd-on change
Data Warehouse Sync repositioned: was included in Enterprise plan, now add-on for both Growth and Enterprise in integrations
- — · FeatureRemovedZapier integrationNo Zapier integration
- — · FeatureFeature added
Mobile Feedback now available as add-on (previously marked as coming soon)
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Growth, Enterprise | Add-on | No Email add-on | Email add-on | Added |
| — | Feature | Mobile Push Notifications now available as add-on (previously marked as coming soon) | Feature added | |
| Starter | Price | $249/mo | $299/mo | +20% |
| Growth, Enterprise | Feature | Identity Verification now available for Growth and Enterprise (previously marked as coming soon) | Feature added | |
| Enterprise, Growth | Add-on | Data Warehouse Sync repositioned: was included in Enterprise plan, now add-on for both Growth and Enterprise in integrations | Add-on change | |
| — | Feature | Zapier integration | No Zapier integration | Removed |
| — | Feature | Mobile Feedback now available as add-on (previously marked as coming soon) | Feature added | |
Values as written on Userpilot's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Userpilot's pricing page (userpilot.com) from Apr 13, 2025 and Jul 6, 2025; the change is marked around the middle of the page, where starter price reads $249/mo and then $299/mo.
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The two full-page captures with this change marked up are free with an account.
Userpilot, the last 90 days
Full history- Feb 24, 2026improvedUserpilot drops ISO 27001 certification across all plans
- Jan 12, 2026improvedUserpilot Growth Plan Pricing Changes to 'Let's Talk' - Contact Sales for New Pricing Structure
- Q3 2025packagingUserpilot Bundles Email Add-On into Growth Plan, Enhancing Value with New Email Engagement Feature
- Q2 2025improvedUserpilot Increases Starter Plan Price by 20% and Removes Monthly Billing Option · this change
- Q1 2025packagingUserpilot Introduces Session Replay as Add-on for Growth Plan, Enhancing Mobile Features for Growth and Enterprise Users
Across CRM in the same window
All CRM changes- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- PendoJan 12Pendo Discontinues Pulse Plan, Simplifies Pricing Model, and Removes Pro Edition Designation from In-App Guides
- DriftJan 11Drift Discontinues All Major Pricing Plans, Shifts to Salesloft's Custom Package-Based Model
- HotjarJan 10Hotjar Introduces User Tests Feature for Unmoderated Testing Across All Paid Plans
Questions about this change
Did Userpilot raise prices in July 2025?
Yes. Pulse captured Userpilot's pricing page on Apr 13, 2025 and again on Jul 6, 2025 and recorded 1 price increase: Starter: $249/mo → $299/mo (+20%).
What changed on Userpilot's pricing page between Apr 13, 2025 and Jul 6, 2025?
Growth, Enterprise add-on: No Email add-on → Email add-on, added; Mobile Push Notifications now available as add-on (previously marked as coming soon); Starter price: $249/mo → $299/mo (+20%); Identity Verification now available for Growth and Enterprise (previously marked as coming soon); Data Warehouse Sync repositioned: was included in Enterprise plan, now add-on for both Growth and Enterprise in integrations; feature: Zapier integration → No Zapier integration, removed; Mobile Feedback now available as add-on (previously marked as coming soon). Pulse compared the captures it took on Apr 13, 2025 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does Userpilot change its pricing?
Pulse recorded 1 other pricing-page change for Userpilot in the 90 days before this one; the previous change was "Userpilot Introduces Session Replay as Add-on for Growth Plan, Enhancing Mobile Features for Growth and Enterprise Users" in Q1 2025; Userpilot has been tracked since 2024-10-01.