Pendo Discontinues Pulse Plan, Simplifies Pricing Model, and Removes Pro Edition Designation from In-App Guides
What happened
Between the Oct 4, 2025 and Jan 2, 2026 captures of Pendo's pricing page, Pulse recorded 3 changes: Pulse plan discontinued - described as 'Everything you need to optimize your R&D investments'; In-app guides Pro edition designation removed from feature list; Pricing model language simplified - removed explicit MAU-based pricing description from main header. Pulse files it as a packaging change (plan removed, feature removed, package change) with a downward direction.
Pendo's previous recorded change was "Pendo kills Pulse tier, consolidates to three-plan lineup" (Week 1, 2026). Pendo has been tracked since 2023-11-14.
In the same window Mixpanel, Launchdarkly, Heap, Amplitude and Fullstory also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pulse · PlanRemoved- describedNo - described
- — · FeatureFeature removed
In-app guides Pro edition designation removed from feature list
- MAU-based · PackagingRemoved
Beforeexplicit MAU-based pricing description
AfterNot listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pulse | Plan | - described | No - described | Removed |
| — | Feature | In-app guides Pro edition designation removed from feature list | Feature removed | |
| MAU-based | Packaging | explicit MAU-based pricing description | Not listed | Removed |
Values as written on Pendo's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Pendo's pricing page (pendo.io) from Oct 4, 2025 and Jan 2, 2026; the change is marked near the top of the page, where the - described no longer appears.
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The two full-page captures with this change marked up are free with an account.
Pendo, the last 90 days
Full history- Apr 2, 2026improvedPendo Launches AI Add-Ons for Churn Prediction and Agent Analytics
- Mar 5, 2026improvedPendo launches AI add-ons with free plan getting top billing
- Jan 12, 2026packagingPendo Discontinues Pulse Plan, Simplifies Pricing Model, and Removes Pro Edition Designation from In-App Guides · this change
- Week 1, 2026packagingPendo kills Pulse tier, consolidates to three-plan lineup
Across Data & Analytics in the same window
All Data & Analytics changes- MixpanelJan 12Mixpanel Reduces Free Plan Monthly Events from 20 Million to 1 Million, a 95% Decrease
- LaunchdarklyJan 12LaunchDarkly bills Foundation on both service connections and client-side MAU, and adds usage-priced observability add-ons
- HeapJan 11Heap Downgrades Premier Plan Support from Premium to Standard
- AmplitudeJan 10Amplitude Introduces AI-Powered Recommendations and Real-Time Streaming to Enhance Enterprise and Growth Plans
- FullstoryJan 10Fullstory Introduces Data Direct Plan for Enhanced Data Science and Analytics Capabilities
Questions about this change
Did Pendo raise prices in January 2026?
No list-price increase was recorded between Oct 4, 2025 and Jan 2, 2026. The change Pulse detected was a packaging change: plan removed, feature removed, package change.
What changed on Pendo's pricing page between Oct 4, 2025 and Jan 2, 2026?
Pulse plan: - described → No - described, removed; In-app guides Pro edition designation removed from feature list; MAU-based packaging: explicit MAU-based pricing description → Not listed, removed. Pulse compared the captures it took on Oct 4, 2025 and Jan 2, 2026; the before/after table above lists each item as written on the page.
How often does Pendo change its pricing?
Pulse recorded 1 other pricing-page change for Pendo in the 90 days before this one; the previous change was "Pendo kills Pulse tier, consolidates to three-plan lineup" in Week 1, 2026; Pendo has been tracked since 2023-11-14.