Moz adds AI Visibility tracking to Medium and Large plans
What happened
Between the Feb 16, 2026 and Feb 23, 2026 captures of Moz's pricing page, Pulse recorded one change: Added AI Visibility (in Beta) feature to Medium and Large plans for tracking brand presence in AI-powered search platforms. Pulse files it as a product change (feature change) with a neutral direction. Pulse's latest capture (Oct 5, 2026) lists Starter at $49, Standard at $79, Medium at $143, Large at $239 and Additional Link Tracking Lists at $25.
Moz's previous recorded change was "Moz Drops Free Trial Option From Standard Plan Pricing" (Week 5, 2026). Before that Pulse recorded "Moz Medium Plan Yearly Price Decreases to $143/mo, Saving Customers 0.7%" (Jan 13, 2026). Moz has been tracked since 2024-10-01.
In the same window Ahrefs, Semrush and Adobe also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Medium, Large · FeatureAddedNo AI VisibilityAI Visibility
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Medium, Large | Feature | No AI Visibility | AI Visibility | Added |
Values as written on Moz's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Moz's pricing page (moz.com) from Feb 16, 2026 and Feb 23, 2026; the change is marked near the top of the page, where AI Visibility now appears.
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Moz, the last 90 days
Full history- Jun 9, 2026improvedMoz adds Google AI Mode to AI Tracked Prompts platform lineup
- Apr 24, 2026packagingMoz Rolls Out AI Content Briefs Across All Paid Plans, Pivots to GEO
- Apr 7, 2026improvedMoz Launches AI Visibility Dashboards and Prompts Tracked Beta
- Feb 23, 2026improvedMoz adds AI Visibility tracking to Medium and Large plans · this change
- Week 5, 2026packagingMoz Drops Free Trial Option From Standard Plan Pricing
- Jan 13, 2026decreaseMoz Medium Plan Yearly Price Decreases to $143/mo, Saving Customers 0.7%
Across Marketing & Content in the same window
All Marketing & Content changes- AhrefsFeb 23Ahrefs splits Brand Radar AI into 3-tier prompt package ($50-$250/mo)
- SemrushJan 21Semrush Discontinues Business and Guru Plans, Introduces Advanced Plan with AI Visibility Toolkit and New Pricing Structure
- AdobeJan 10Adobe Creativecloud Introduces Firefly Pro Plan at $29.99/mo with Early Access Pricing, Amidst Multiple Price Increases for Other Plans
Questions about this change
Did Moz raise prices in February 2026?
No list-price increase was recorded between Feb 16, 2026 and Feb 23, 2026. The change Pulse detected was a product change: feature change.
What changed on Moz's pricing page between Feb 16, 2026 and Feb 23, 2026?
Medium, Large feature: No AI Visibility → AI Visibility, added. Pulse compared the captures it took on Feb 16, 2026 and Feb 23, 2026; the before/after table above lists each item as written on the page.
How often does Moz change its pricing?
Pulse recorded 2 other pricing-page changes for Moz in the 90 days before this one; the previous change was "Moz Drops Free Trial Option From Standard Plan Pricing" in Week 5, 2026; Moz has been tracked since 2024-10-01.