Salesforce Agentforce Removes Free Foundations Tier, Introduces New Agentforce Add-ons and Flex Credits Plan
What happened
Between the Apr 1, 2025 and Jul 6, 2025 captures of Salesforce's pricing page, Pulse recorded 6 changes: Salesforce Foundations free tier removed from main pricing page; Flex Credits plan introduced at $500 per 100k credits; Agentforce for Industries add-on introduced at $150/user/month for Industries Clouds; Agentforce 1 Editions introduced at $550/user/month with 1M Flex Credits and 2.5M Data Cloud Credits per org per year; Agentforce add-ons introduced at $125/user/month for Sales, Service, and Field Service; Conversations plan scope narrowed to customer-facing use cases only (previously included Service and Sales agent skills for broader use). Pulse files it as a packaging change (plan removed, new plan, new add-on, feature change) with a downward direction. Pulse's latest capture (Oct 19, 2026) lists Agentforce Max Editions at $550, Flex Credits at $500 per 100k Credits, Conversations at $2 per conversation, Agentforce add-ons at $125 and Agentforce Industries add-ons at $150.
Salesforce's previous recorded change was "Salesforce Agentforce Expands Agentforce Plan with New Sales Agent Skills and Simplified Agent Wizard Feature" (Q1 2025). Salesforce has been tracked since 2025-01-03.
In the same window HubSpot and Zoho also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Salesforce Foundations · PlanRemoved
BeforeSalesforce Foundations free tier
AfterNot listed
- Flex Credits · PlanAddedNo Flex Credits planFlex Credits plan
- — · Add-onAdded
BeforeNot listed
AfterAgentforce for Industries add-on
- Flex Credits · Add-onAddedNo Agentforce 1 EditionsAgentforce 1 Editions
- Agentforce add-ons · Add-onAddedNo Agentforce add-onsAgentforce add-ons
- Conversations · FeatureFeature change
Conversations plan scope narrowed to customer-facing use cases only (previously included Service and Sales agent skills for broader use)
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Salesforce Foundations | Plan | Salesforce Foundations free tier | Not listed | Removed |
| Flex Credits | Plan | No Flex Credits plan | Flex Credits plan | Added |
| — | Add-on | Not listed | Agentforce for Industries add-on | Added |
| Flex Credits | Add-on | No Agentforce 1 Editions | Agentforce 1 Editions | Added |
| Agentforce add-ons | Add-on | No Agentforce add-ons | Agentforce add-ons | Added |
| Conversations | Feature | Conversations plan scope narrowed to customer-facing use cases only (previously included Service and Sales agent skills for broader use) | Feature change | |
Values as written on Salesforce's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Salesforce's pricing page (salesforce.com) from Apr 1, 2025 and Jul 6, 2025; the change is marked on the page, where the Salesforce Foundations free tier no longer appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Salesforce, the last 90 days
Full history- Apr 4, 2026packagingSalesforce Agentforce rebrands buying models to PayGo and PreCommit
- Jan 12, 2026improvedSalesforce Agentforce Launches Agentforce Voice: New AI Agent Capability for Enhanced Customer Interaction in US & Canada
- Q3 2025packagingSalesforce Agentforce Restructures Flex Credits Pricing and Introduces New Agentforce User License at $5/User/Month
- Q2 2025packagingSalesforce Agentforce Removes Free Foundations Tier, Introduces New Agentforce Add-ons and Flex Credits Plan · this change
- Q1 2025improvedSalesforce Agentforce Expands Agentforce Plan with New Sales Agent Skills and Simplified Agent Wizard Feature
Across CRM in the same window
All CRM changes- HubSpotJan 11HubSpot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
- ZohoJan 11Zoho Sprints Premier Plan Enhances Features with New Layout Rules Addition
- HubSpotJan 11HubSpot Suite Enterprise Introduces HubSpot Credits System with 5,000 Credits for Professional and 10,000 for Enterprise Plans
- HubSpotJan 11HubSpot Suite Enterprise Implements Significant Price Increases for Enterprise and Professional Plans, Raising Costs by 9% and 11% Respectively
- HubSpotJan 11HubSpot Suite Starter Transitions to Data Management with Major Renaming of Operations Hubs and Feature Descriptions
Questions about this change
Did Salesforce raise prices in July 2025?
No list-price increase was recorded between Apr 1, 2025 and Jul 6, 2025. The change Pulse detected was a packaging change: plan removed, new plan, new add-on, feature change.
What changed on Salesforce's pricing page between Apr 1, 2025 and Jul 6, 2025?
Salesforce Foundations plan: Salesforce Foundations free tier → Not listed, removed; Flex Credits plan: No Flex Credits plan → Flex Credits plan, added; add-on: Not listed → Agentforce for Industries add-on, added; Flex Credits add-on: No Agentforce 1 Editions → Agentforce 1 Editions, added; Agentforce add-ons add-on: No Agentforce add-ons → Agentforce add-ons, added; Conversations plan scope narrowed to customer-facing use cases only (previously included Service and Sales agent skills for broader use). Pulse compared the captures it took on Apr 1, 2025 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does Salesforce change its pricing?
Pulse recorded 1 other pricing-page change for Salesforce in the 90 days before this one; the previous change was "Salesforce Agentforce Expands Agentforce Plan with New Sales Agent Skills and Simplified Agent Wizard Feature" in Q1 2025; Salesforce has been tracked since 2025-01-03.