Salesforce Agentforce Restructures Flex Credits Pricing and Introduces New Agentforce User License at $5/User/Month
What happened
Between the Jul 6, 2025 and Oct 10, 2025 captures of Salesforce's pricing page, Pulse recorded 5 changes: Agent Wizard feature removed from Flex Credits offering (only Agent Builder and Prompt Builder remain); Agent Wizard feature removed from Conversations offering (only Agent Builder and Prompt Builder remain); Terminology changed from 'Unlimited Agentforce usage' to 'Unmetered Agentforce usage' across Agentforce add-ons and Industries add-ons; New buying models introduced for Flex Credits: Pre-purchase (pay upfront for full contract term), Pay-as-you-go (new limited offering with no upfront commitment), and Pre-commit (commit to baseline usage with monthly billing); Agentforce User License introduced at $5 USD/User/Month (requires Flex Credits) providing metered Agentforce access to every employee with access to limited Salesforce CRM objects. Pulse files it as a packaging change (feature removed, feature change, package change, new plan) with a downward direction. Pulse's latest capture (Oct 19, 2026) lists Agentforce Max Editions at $550, Flex Credits at $500 per 100k Credits, Conversations at $2 per conversation, Agentforce add-ons at $125 and Agentforce Industries add-ons at $150.
Salesforce's previous recorded change was "Salesforce Agentforce Removes Free Foundations Tier, Introduces New Agentforce Add-ons and Flex Credits Plan" (Q2 2025). Salesforce has been tracked since 2025-01-03.
In the same window HubSpot and Zoho also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureRemovedAgent Wizard featureNo Agent Wizard feature
- — · FeatureRemovedAgent Wizard featureNo Agent Wizard feature
- Agentforce add-ons · FeatureReworded
BeforeUnlimited Agentforce usage
AfterUnmetered Agentforce usage
- Flex Credits · PackagingAddedNo buying modelsbuying models
- Agentforce User License, Flex Credits · PlanAdded
BeforeNo Agentforce User License
AfterAgentforce User License
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | Agent Wizard feature | No Agent Wizard feature | Removed |
| — | Feature | Agent Wizard feature | No Agent Wizard feature | Removed |
| Agentforce add-ons | Feature | Unlimited Agentforce usage | Unmetered Agentforce usage | Reworded |
| Flex Credits | Packaging | No buying models | buying models | Added |
| Agentforce User License, Flex Credits | Plan | No Agentforce User License | Agentforce User License | Added |
Values as written on Salesforce's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Salesforce's pricing page (salesforce.com) from Jul 6, 2025 and Oct 10, 2025; the change is marked near the top of the page, where the Agent Wizard feature no longer appears.
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Salesforce, the last 90 days
Full history- Oct 5, 2026improvedSalesforce Agentforce: Agentforce 1 Editions renamed to Max, credits to 2.75M
- Apr 4, 2026packagingSalesforce Agentforce rebrands buying models to PayGo and PreCommit
- Jan 12, 2026improvedSalesforce Agentforce Launches Agentforce Voice: New AI Agent Capability for Enhanced Customer Interaction in US & Canada
- Q3 2025packagingSalesforce Agentforce Restructures Flex Credits Pricing and Introduces New Agentforce User License at $5/User/Month · this change
- Q2 2025packagingSalesforce Agentforce Removes Free Foundations Tier, Introduces New Agentforce Add-ons and Flex Credits Plan
Across CRM in the same window
All CRM changes- HubSpotJan 11HubSpot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
- ZohoJan 11Zoho Sprints Premier Plan Enhances Features with New Layout Rules Addition
- HubSpotJan 11HubSpot Suite Enterprise Introduces HubSpot Credits System with 5,000 Credits for Professional and 10,000 for Enterprise Plans
- HubSpotJan 11HubSpot Suite Enterprise Implements Significant Price Increases for Enterprise and Professional Plans, Raising Costs by 9% and 11% Respectively
- HubSpotJan 11HubSpot Suite Starter Transitions to Data Management with Major Renaming of Operations Hubs and Feature Descriptions
Questions about this change
Did Salesforce raise prices in October 2025?
No list-price increase was recorded between Jul 6, 2025 and Oct 10, 2025. The change Pulse detected was a packaging change: feature removed, feature change, package change, new plan.
What changed on Salesforce's pricing page between Jul 6, 2025 and Oct 10, 2025?
Feature: Agent Wizard feature → No Agent Wizard feature, removed; feature: Agent Wizard feature → No Agent Wizard feature, removed; Agentforce add-ons feature: Unlimited Agentforce usage → Unmetered Agentforce usage, reworded; Flex Credits packaging: No buying models → buying models, added; Agentforce User License, Flex Credits plan: No Agentforce User License → Agentforce User License, added. Pulse compared the captures it took on Jul 6, 2025 and Oct 10, 2025; the before/after table above lists each item as written on the page.
How often does Salesforce change its pricing?
Pulse recorded 1 other pricing-page change for Salesforce in the 90 days before this one; the previous change was "Salesforce Agentforce Removes Free Foundations Tier, Introduces New Agentforce Add-ons and Flex Credits Plan" in Q2 2025; Salesforce has been tracked since 2025-01-03.