Salesforce Introduces Standalone AI CRM to Enhance Customer Relationships and Drive Sales
What happened
Between the Nov 21, 2024 and Oct 11, 2025 captures of Salesforce's pricing page, Pulse recorded 3 changes: Agentforce product added - Build and customize autonomous AI agents to support employees and customers 24/7; CRM added as a standalone product - Attract more prospects, close more deals, and strengthen customer relationships with the #1 AI CRM; Tableau renamed to Analytics - same functionality for getting powerful insights from data. Pulse files it as a packaging change (new plan, plan renamed) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists Starter Suite at $25 and Pro Suite at $100.
Salesforce's previous recorded change was "Salesforce Agentforce Restructures Flex Credits Pricing and Introduces New Agentforce User License at $5/User/Month" (Q3 2025). Before that Pulse recorded "Salesforce Agentforce Removes Free Foundations Tier, Introduces New Agentforce Add-ons and Flex Credits Plan" (Q2 2025) and "Salesforce Agentforce Expands Agentforce Plan with New Sales Agent Skills and Simplified Agent Wizard Feature" (Q1 2025). Salesforce has been tracked since 2025-01-03.
In the same window HubSpot and Zoho also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PlanAdded
BeforeNot listed
After- Build and customize autonomous AI agents
- — · PlanAddedNo CRMCRM
- — · PlanRenamed
BeforeTableau
AfterAnalytics - same functionality
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Plan | Not listed | - Build and customize autonomous AI agents | Added |
| — | Plan | No CRM | CRM | Added |
| — | Plan | Tableau | Analytics - same functionality | Renamed |
Values as written on Salesforce's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Salesforce's pricing page (salesforce.com) from Nov 21, 2024 and Oct 11, 2025; the change is marked near the top of the page, where - Build and customize autonomous AI agents now appears.
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Salesforce, the last 90 days
Full history- Apr 4, 2026packagingSalesforce Agentforce rebrands buying models to PayGo and PreCommit
- Jan 12, 2026improvedSalesforce Agentforce Launches Agentforce Voice: New AI Agent Capability for Enhanced Customer Interaction in US & Canada
- Jan 12, 2026packagingSalesforce Renames Data Cloud to Data 360, Signaling Major Shift in Product Strategy
- Q3 2025packagingSalesforce Introduces Standalone AI CRM to Enhance Customer Relationships and Drive Sales · this change
- Q3 2025packagingSalesforce Agentforce Restructures Flex Credits Pricing and Introduces New Agentforce User License at $5/User/Month
- Q2 2025packagingSalesforce Agentforce Removes Free Foundations Tier, Introduces New Agentforce Add-ons and Flex Credits Plan
- Q1 2025improvedSalesforce Agentforce Expands Agentforce Plan with New Sales Agent Skills and Simplified Agent Wizard Feature
Across CRM in the same window
All CRM changes- HubSpotJan 11HubSpot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
- ZohoJan 11Zoho Sprints Premier Plan Enhances Features with New Layout Rules Addition
- HubSpotJan 11HubSpot Suite Enterprise Introduces HubSpot Credits System with 5,000 Credits for Professional and 10,000 for Enterprise Plans
- HubSpotJan 11HubSpot Suite Enterprise Implements Significant Price Increases for Enterprise and Professional Plans, Raising Costs by 9% and 11% Respectively
- HubSpotJan 11HubSpot Suite Starter Transitions to Data Management with Major Renaming of Operations Hubs and Feature Descriptions
Questions about this change
Did Salesforce raise prices in October 2025?
No list-price increase was recorded between Nov 21, 2024 and Oct 11, 2025. The change Pulse detected was a packaging change: new plan, plan renamed.
What changed on Salesforce's pricing page between Nov 21, 2024 and Oct 11, 2025?
Plan: Not listed → - Build and customize autonomous AI agents, added; plan: No CRM → CRM, added; plan: Tableau → Analytics - same functionality, renamed. Pulse compared the captures it took on Nov 21, 2024 and Oct 11, 2025; the before/after table above lists each item as written on the page.
How often does Salesforce change its pricing?
Pulse recorded 3 other pricing-page changes for Salesforce in the 90 days before this one; the previous change was "Salesforce Agentforce Restructures Flex Credits Pricing and Introduces New Agentforce User License at $5/User/Month" in Q3 2025; Salesforce has been tracked since 2025-01-03.