Salesforce Agentforce Expands Agentforce Plan with New Sales Agent Skills and Simplified Agent Wizard Feature
What happened
Between the Jan 3, 2025 and Apr 1, 2025 captures of Salesforce's pricing page, Pulse recorded 2 changes: Sales agent skills added to out-of-the-box capabilities (previously Service Agent only); Agent Wizard feature added to Agentforce plan for simplified agent building. Pulse files it as a product change (feature added) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists Agentforce Max Editions at $550, Flex Credits at $500 per 100k Credits, Conversations at $2 per conversation, Agentforce add-ons at $125 and Agentforce Industries add-ons at $150.
This is the first pricing-page change Pulse has recorded for Salesforce. Salesforce has been tracked since 2025-01-03.
In the same window HubSpot and Zoho also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureAddedNo Sales agent skillsSales agent skills
- Agentforce · FeatureAddedNo Agent Wizard featureAgent Wizard feature
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | No Sales agent skills | Sales agent skills | Added |
| Agentforce | Feature | No Agent Wizard feature | Agent Wizard feature | Added |
Values as written on Salesforce's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Salesforce's pricing page (salesforce.com) from Jan 3, 2025 and Apr 1, 2025; the change is marked on the page, where Sales agent skills now appears.
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Salesforce, pricing history
Full history- Jan 12, 2026improvedSalesforce Agentforce Launches Agentforce Voice: New AI Agent Capability for Enhanced Customer Interaction in US & Canada
- Q3 2025packagingSalesforce Agentforce Restructures Flex Credits Pricing and Introduces New Agentforce User License at $5/User/Month
- Q2 2025packagingSalesforce Agentforce Removes Free Foundations Tier, Introduces New Agentforce Add-ons and Flex Credits Plan
- Q1 2025improvedSalesforce Agentforce Expands Agentforce Plan with New Sales Agent Skills and Simplified Agent Wizard Feature · this change
Across CRM in the same window
All CRM changes- HubSpotJan 11HubSpot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
- ZohoJan 11Zoho Sprints Premier Plan Enhances Features with New Layout Rules Addition
- HubSpotJan 11HubSpot Suite Enterprise Introduces HubSpot Credits System with 5,000 Credits for Professional and 10,000 for Enterprise Plans
- HubSpotJan 11HubSpot Suite Enterprise Implements Significant Price Increases for Enterprise and Professional Plans, Raising Costs by 9% and 11% Respectively
- HubSpotJan 11HubSpot Suite Starter Transitions to Data Management with Major Renaming of Operations Hubs and Feature Descriptions
Questions about this change
Did Salesforce raise prices in April 2025?
No list-price increase was recorded between Jan 3, 2025 and Apr 1, 2025. The change Pulse detected was a product change: feature added.
What changed on Salesforce's pricing page between Jan 3, 2025 and Apr 1, 2025?
Feature: No Sales agent skills → Sales agent skills, added; Agentforce feature: No Agent Wizard feature → Agent Wizard feature, added. Pulse compared the captures it took on Jan 3, 2025 and Apr 1, 2025; the before/after table above lists each item as written on the page.
How often does Salesforce change its pricing?
Pulse recorded 0 other pricing-page changes for Salesforce in the 90 days before this one; Salesforce has been tracked since 2025-01-03.