Klaviyo swaps Marketing Agent for 10,000 Composer credits on Free plan
What happened
Between the Jun 29, 2026 and Jul 6, 2026 captures of Klaviyo's pricing page, Pulse recorded one change: Klaviyo swapped the 'Marketing Agent' feature for 'Composer' credit allotments: Free plan highlights and the Marketing plan feature list now show 10,000 Composer credits in place of Customer Hub / Marketing Agent for campaign creation. Pulse files it as a product change (feature change). Pulse's latest capture (Nov 15, 2026) lists Email at $20, Marketing at $25, Customer Hub at $4, Mobile messaging at $0.01 per SMS (US, Toll free) + $0.04 per MMS (US, Toll free) and Reviews at $25.
Klaviyo's previous recorded change was "Klaviyo Expands Mobile Messaging Pricing to Include WhatsApp, Enhancing SMS and WhatsApp Integration for All Users" (Q3 2025). Before that Pulse recorded "Klaviyo Introduces Customer Hub for Enhanced Order Tracking and Returns with Every Marketing Plan" (Q1 2025), "Klaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing" (Q2 2024) and "Klaviyo Expands SMS Availability to Germany and Netherlands at 12 Credits per SMS" (Q1 2024). Klaviyo has been tracked since 2023-11-14.
In the same window Mailchimp, HubSpot, Convertkit, Omnisend and ActiveCampaign also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- ReplacedMarketingFeature
Before'Marketing Agent' feature
After'Composer' credit allotments
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Marketing | Feature | 'Marketing Agent' feature | 'Composer' credit allotments | Replaced |
Values as written on Klaviyo's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Klaviyo's pricing page (klaviyo.com) from Jun 29, 2026 and Jul 6, 2026; the change is marked near the top of the page, where "'Marketing Agent' feature" becomes "'Composer' credit allotments".
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The two full-page captures with this change marked up are free with an account.
Klaviyo, pricing history
Full history- Nov 7, 2026PackagingKlaviyo adds $1 first-month deal on new $20 Email and $25 Marketing plans
- Sep 9, 2026PackagingKlaviyo swaps free Composer credits for $5 usage cap, adds AI Helpdesk
- Jul 20, 2026PackagingKlaviyo swaps mobile/SMS credit allowance for flat $5 monthly value
- Jul 6, 2026Feature changeKlaviyo swaps Marketing Agent for 10,000 Composer credits on Free plan This change
- Q3 2025PackagingKlaviyo Expands Mobile Messaging Pricing to Include WhatsApp, Enhancing SMS and WhatsApp Integration for All Users
- Q1 2025PackagingKlaviyo Introduces Customer Hub for Enhanced Order Tracking and Returns with Every Marketing Plan
- Q2 2024PackagingKlaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing
- Q1 2024ImprovementKlaviyo Expands SMS Availability to Germany and Netherlands at 12 Credits per SMS
Across CRM in the same window
All CRM changes- MailchimpJul 3Mailchimp: Self-serve plans add annual billing option
- HubSpotJul 3HubSpot Suiteenterprise: New AEO product launched + Starter price cut $9→$7/mo/seat
- ConvertkitJul 2ConvertKit (Kit): Creator + Pro plans gain new features (MCP, SMS, Signals, analytics)
- OmnisendJun 29Omnisend rebrands AI Dynamic Content to rule-based filtering
- ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
Questions about this change
Did Klaviyo raise prices in July 2026?
No list-price increase was recorded between Jun 29, 2026 and Jul 6, 2026. The change Pulse detected was a product change: feature change.
What changed on Klaviyo's pricing page between Jun 29, 2026 and Jul 6, 2026?
Marketing feature: 'Marketing Agent' feature → 'Composer' credit allotments, replaced. Pulse compared the captures it took on Jun 29, 2026 and Jul 6, 2026; the before/after table above lists each item as written on the page.
How often does Klaviyo change its pricing?
Pulse recorded 0 other pricing-page changes for Klaviyo in the 90 days before this one; the previous change was "Klaviyo Expands Mobile Messaging Pricing to Include WhatsApp, Enhancing SMS and WhatsApp Integration for All Users" in Q3 2025; Klaviyo has been tracked since 2023-11-14.