Klaviyo swaps mobile/SMS credit allowance for flat $5 monthly value
What happened
Between the Jul 13, 2026 and Jul 20, 2026 captures of Klaviyo's pricing page, Pulse recorded one change: Klaviyo changed the included mobile/SMS allowance on Free, Marketing, and Customer Agent plan cards from a credit count to a dollar value: 150 mobile message credits/month became $5 of mobile messages/month. Pulse files it as a packaging change (metric change) with a neutral direction. Pulse's latest capture (Sep 14, 2026) lists Email Marketing at $45, Composer at $20, SMS / Mobile Messages at $0.01 per SMS (US, Toll free), Customer Hub at $30 and Social marketing at $50.
It lands 14 days after Klaviyo's previous change, "Klaviyo swaps Marketing Agent for 10,000 Composer credits on Free plan" (Jul 6, 2026). Klaviyo has been tracked since 2023-11-14.
In the same window HubSpot, Omnisend, Mailchimp, Convertkit and ActiveCampaign also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Customer Agent · Pricing modelChangeda credit counta dollar value
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Customer Agent | Pricing model | a credit count | a dollar value | Changed |
Values as written on Klaviyo's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Klaviyo's pricing page (klaviyo.com) from Jul 13, 2026 and Jul 20, 2026; the change is marked near the top of the page, where "a credit count" becomes "a dollar value".
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The two full-page captures with this change marked up are free with an account.
Klaviyo, the last 90 days
Full history- Sep 9, 2026packagingKlaviyo swaps free Composer credits for $5 usage cap, adds AI Helpdesk
- Jul 20, 2026packagingKlaviyo swaps mobile/SMS credit allowance for flat $5 monthly value · this change
- Jul 6, 2026improvedKlaviyo swaps Marketing Agent for 10,000 Composer credits on Free plan
Across CRM in the same window
All CRM changes- HubSpotJul 20HubSpot Service Starter: Email template limit doubled (5,000 → 10,000) on Starter
- OmnisendJul 13Omnisend: Adds MCP AI integration across Free, Standard, and Pro
- MailchimpJul 3Mailchimp: Self-serve plans add annual billing option
- ConvertkitJul 2ConvertKit (Kit): Creator + Pro plans gain new features (MCP, SMS, Signals, analytics)
- ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
Questions about this change
Did Klaviyo raise prices in July 2026?
No list-price increase was recorded between Jul 13, 2026 and Jul 20, 2026. The change Pulse detected was a packaging change: metric change.
What changed on Klaviyo's pricing page between Jul 13, 2026 and Jul 20, 2026?
Customer Agent pricing model: a credit count → a dollar value, changed. Pulse compared the captures it took on Jul 13, 2026 and Jul 20, 2026; the before/after table above lists each item as written on the page.
How often does Klaviyo change its pricing?
Pulse recorded 1 other pricing-page change for Klaviyo in the 90 days before this one; the previous change was "Klaviyo swaps Marketing Agent for 10,000 Composer credits on Free plan" on Jul 6, 2026; Klaviyo has been tracked since 2023-11-14.