Klaviyo Expands SMS Availability to Germany and Netherlands at 12 Credits per SMS
What happened
Between the Jan 1, 2024 and Apr 1, 2024 captures of Klaviyo's pricing page, Pulse recorded 2 changes: Netherlands SMS availability added at 12 credits per SMS (no MMS support); Germany SMS availability added at 12 credits per SMS (no MMS support). Pulse files it as a product change (feature added) with an upward direction. Pulse's latest capture (Sep 14, 2026) lists Email Marketing at $45, Composer at $20, SMS / Mobile Messages at $0.01 per SMS (US, Toll free), Customer Hub at $30 and Social marketing at $50.
This is the first pricing-page change Pulse has recorded for Klaviyo. Klaviyo has been tracked since 2023-11-14.
In the same window Mailchimp, HubSpot, Convertkit and Getresponse also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureAdded
BeforeNo Netherlands SMS availability
AfterNetherlands SMS availability
- — · FeatureAdded
BeforeNo Germany SMS availability
AfterGermany SMS availability
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | No Netherlands SMS availability | Netherlands SMS availability | Added |
| — | Feature | No Germany SMS availability | Germany SMS availability | Added |
Values as written on Klaviyo's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Klaviyo's pricing page (klaviyo.com) from Jan 1, 2024 and Apr 1, 2024; the change is marked on the page, where Netherlands SMS availability now appears.
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The two full-page captures with this change marked up are free with an account.
Klaviyo, pricing history
Full history- Q3 2025improvedKlaviyo Expands Mobile Messaging Pricing to Include WhatsApp, Enhancing SMS and WhatsApp Integration for All Users
- Q1 2025improvedKlaviyo Introduces Customer Hub for Enhanced Order Tracking and Returns with Every Marketing Plan
- Q2 2024improvedKlaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing
- Q1 2024improvedKlaviyo Expands SMS Availability to Germany and Netherlands at 12 Credits per SMS · this change
Across CRM in the same window
All CRM changes- MailchimpJan 12Mailchimp Commerce Discontinues Plus Plan, Eliminating $29/month Subscription and Transaction Fees
- HubSpotJan 11HubSpot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
- ConvertkitJan 11Convertkit Enhances Pro Plan with Deliverability Reporting and Introduces User Limit for Newsletter Plan
- GetresponseJan 10Getresponse Reveals MAX Pricing at $1099/mo Annually Amid Significant Discount Reductions and Price Increases
Questions about this change
Did Klaviyo raise prices in April 2024?
No list-price increase was recorded between Jan 1, 2024 and Apr 1, 2024. The change Pulse detected was a product change: feature added.
What changed on Klaviyo's pricing page between Jan 1, 2024 and Apr 1, 2024?
Feature: No Netherlands SMS availability → Netherlands SMS availability, added; feature: No Germany SMS availability → Germany SMS availability, added. Pulse compared the captures it took on Jan 1, 2024 and Apr 1, 2024; the before/after table above lists each item as written on the page.
How often does Klaviyo change its pricing?
Pulse recorded 0 other pricing-page changes for Klaviyo in the 90 days before this one; Klaviyo has been tracked since 2023-11-14.