Packaging change·Jul 6 → Oct 5, 2025·Q3 2025·Sales & Customer Relationship Management (CRM)
Klaviyo Expands Mobile Messaging Pricing to Include WhatsApp, Enhancing SMS and WhatsApp Integration for All Users
What changed
Package change
Mobile messaging pricing expanded to include WhatsApp - credits can now be used for both SMS and WhatsApp messages (previously SMS/MMS only)
Feature added
Marketing Agent feature added to all plans (Free, Email, and Email+Mobile) to help users get started fast with AI-powered marketing assistance
Before and after
Jul 6, 2025 vs Oct 5, 2025Pulse.
100%
Change 1 of 2 · pricing restructured
Mobile messaging pricing expanded to include WhatsApp - credits can now be used for both SMS and WhatsApp messages (previously SMS/MMS only)
Sign in to view the full comparison
See the before/after screenshots and every marked-up change.
Q1 2025 · Klaviyo Introduces Customer Hub for Enhanced Order Tracking and Returns with Every Marketing PlanKlaviyo swaps Marketing Agent for 10,000 Composer credits on Free plan · Week 28, 2026
More from Klaviyo
Full history →- Week 30, 2026·packagingKlaviyo swaps mobile/SMS credit allowance for flat $5 monthly value
- Week 28, 2026·improvedKlaviyo swaps Marketing Agent for 10,000 Composer credits on Free plan
- Q1 2025·packagingKlaviyo Introduces Customer Hub for Enhanced Order Tracking and Returns with Every Marketing Plan
- Q2 2024·improvedKlaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing
- Q1 2024·improvedKlaviyo Expands SMS Availability to Germany and Netherlands at 12 Credits per SMS