Klaviyo Expands Mobile Messaging Pricing to Include WhatsApp, Enhancing SMS and WhatsApp Integration for All Users
What happened
Between the Jul 6, 2025 and Oct 5, 2025 captures of Klaviyo's pricing page, Pulse recorded 2 changes: Mobile messaging pricing expanded to include WhatsApp - credits can now be used for both SMS and WhatsApp messages (previously SMS/MMS only); Marketing Agent feature added to all plans (Free, Email, and Email+Mobile) to help users get started fast with AI-powered marketing assistance. Pulse files it as a packaging change (package change, feature added) with an upward direction. Pulse's latest capture (Sep 14, 2026) lists Email Marketing at $45, Composer at $20, SMS / Mobile Messages at $0.01 per SMS (US, Toll free), Customer Hub at $30 and Social marketing at $50.
Klaviyo's previous recorded change was "Klaviyo Introduces Customer Hub for Enhanced Order Tracking and Returns with Every Marketing Plan" (Q1 2025). Before that Pulse recorded "Klaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing" (Q2 2024) and "Klaviyo Expands SMS Availability to Germany and Netherlands at 12 Credits per SMS" (Q1 2024). Klaviyo has been tracked since 2023-11-14.
In the same window Mailchimp, HubSpot, Convertkit and Getresponse also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PackagingPackage change
Mobile messaging pricing expanded to include WhatsApp - credits can now be used for both SMS and WhatsApp messages (previously SMS/MMS only)
- All plans · FeatureAdded
BeforeNo Marketing Agent feature
AfterMarketing Agent feature
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Packaging | Mobile messaging pricing expanded to include WhatsApp - credits can now be used for both SMS and WhatsApp messages (previously SMS/MMS only) | Package change | |
| All plans | Feature | No Marketing Agent feature | Marketing Agent feature | Added |
Values as written on Klaviyo's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Klaviyo's pricing page (klaviyo.com) from Jul 6, 2025 and Oct 5, 2025; the change is marked on the page, where Marketing Agent feature now appears.
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Klaviyo, pricing history
Full history- Sep 9, 2026packagingKlaviyo swaps free Composer credits for $5 usage cap, adds AI Helpdesk
- Jul 20, 2026packagingKlaviyo swaps mobile/SMS credit allowance for flat $5 monthly value
- Jul 6, 2026improvedKlaviyo swaps Marketing Agent for 10,000 Composer credits on Free plan
- Q3 2025improvedKlaviyo Expands Mobile Messaging Pricing to Include WhatsApp, Enhancing SMS and WhatsApp Integration for All Users · this change
- Q1 2025improvedKlaviyo Introduces Customer Hub for Enhanced Order Tracking and Returns with Every Marketing Plan
- Q2 2024improvedKlaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing
- Q1 2024improvedKlaviyo Expands SMS Availability to Germany and Netherlands at 12 Credits per SMS
Across CRM in the same window
All CRM changes- MailchimpJan 12Mailchimp Commerce Discontinues Plus Plan, Eliminating $29/month Subscription and Transaction Fees
- HubSpotJan 11HubSpot Suite Starter Reduces Starter Customer Platform Price by 40% to $9/mo, Enhancing Accessibility for New Customers
- ConvertkitJan 11Convertkit Enhances Pro Plan with Deliverability Reporting and Introduces User Limit for Newsletter Plan
- GetresponseJan 10Getresponse Reveals MAX Pricing at $1099/mo Annually Amid Significant Discount Reductions and Price Increases
Questions about this change
Did Klaviyo raise prices in October 2025?
No list-price increase was recorded between Jul 6, 2025 and Oct 5, 2025. The change Pulse detected was a packaging change: package change, feature added.
What changed on Klaviyo's pricing page between Jul 6, 2025 and Oct 5, 2025?
Mobile messaging pricing expanded to include WhatsApp - credits can now be used for both SMS and WhatsApp messages (previously SMS/MMS only); All plans feature: No Marketing Agent feature → Marketing Agent feature, added. Pulse compared the captures it took on Jul 6, 2025 and Oct 5, 2025; the before/after table above lists each item as written on the page.
How often does Klaviyo change its pricing?
Pulse recorded 0 other pricing-page changes for Klaviyo in the 90 days before this one; the previous change was "Klaviyo Introduces Customer Hub for Enhanced Order Tracking and Returns with Every Marketing Plan" in Q1 2025; Klaviyo has been tracked since 2023-11-14.