London-based email and SMS marketing automation platform founded in 2014. Private. Operates in ecommerce marketing. Serves online retailers with omnichannel marketing automation tools.
Pricing Change History
7 changesDynamic content AI renamed to Dynamic content; feature description changed from AI-powered email copy suggestions to rule-based audience content filtering across plan cards.
Added Omnisend MCP: lets AI tools directly check performance, create campaigns, and manage segments in your Omnisend account. New feature bullet added across Free/Standard/Pro plan cards.
Quarterly roll-up · includes 6 weeklies
New SMS pricing banner added to pricing page announcing $0.007/SMS starting rate. Actual SMS volume rates unchanged ($0.009 to $0.007 per tier). 'New Pricing' label also added near Pro plan SMS section.
Omnisend MCP added to all plans — lets users talk to their Omnisend account via AI tools to check performance, create campaigns, and manage segments.
Pro plan SMS model changed: monthly bonus SMS credits equal to plan price ($41.30/mo in free SMS) replaced by pay-as-you-go add-on starting at $0.007/SMS with volume pricing tiers.
Multi-currency selector added to pricing page, allowing users to view prices in USD, CAD, GBP, AUD, and EUR. Prices in local currency are estimates; billing remains in USD.
Research Omnisend's pricing with the Pulse Agent
Ask anything about Omnisend's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Price |
|---|---|
| Free | Free |
| Standard | $0.01 /mo |
| Pro | $0.01 /mo |
| Custom | Contact |
Standard & Pro
- Intro offer 30% off
Stacking not stated by Omnisend.
Company Facts
How Omnisend compares with its peers
| Company | Entry price | Last change |
|---|---|---|
K Klaviyo | $45 /mo | Sep 9, 2026 |
M Mailchimp | $13 /contacts block/mo | Oct 12, 2026 |
A ActiveCampaign | $15 /mo, billed annually | Oct 26, 2026 |
H HubSpot | $7 /seat/mo, billed annually | Oct 23, 2026 |
I Iterable | — | — |
S Segment | $120 /mo | Jun 2, 2026 |
Omnisend pricing FAQ
- How much does Omnisend cost?
- Omnisend pricing starts at $0.01/mo on Standard. Omnisend lists 4 plans on its pricing page; the Free plan is free.
- Does Omnisend have a free plan?
- Yes. Omnisend's Free plan is free; paid plans start at $0.01/mo on Standard.
- What pricing model does Omnisend use?
- Omnisend uses subscription pricing across 4 plans, with a free tier.
- When did Omnisend last change its pricing?
- Jun 29, 2026: Omnisend rebrands AI Dynamic Content to rule-based filtering.
- How often has Omnisend changed its pricing?
- Pulse has recorded 7 pricing changes for Omnisend since it started tracking on Mar 1, 2026; the pricing page was last captured on Jul 13, 2026.