Back/Omnisend

Omnisend

London-based email and SMS marketing automation platform founded in 2014. Private. Operates in ecommerce marketing. Serves online retailers with omnichannel marketing automation tools.

Entry price

$0.01

Standard · /mo

Plans tracked

no add-ons

Pricing changes

Latest Wk 27 '26

Pricing model

Subscription

Free tier available

Pricing Change History

7 changes

20267 changes

Jun 29, 2026

Improvement

Weekly

Omnisend rebrands AI Dynamic Content to rule-based filtering

Dynamic content AI renamed to Dynamic content; feature description changed from AI-powered email copy suggestions to rule-based audience content filtering across plan cards.

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Jul 13, 2026

Improvement

Quarterly

Omnisend: Adds MCP AI integration across Free, Standard, and Pro

Added Omnisend MCP: lets AI tools directly check performance, create campaigns, and manage segments in your Omnisend account. New feature bullet added across Free/Standard/Pro plan cards.

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May 25, 2026

Packaging

Weekly

Omnisend cuts SMS rates to $0.007 with new tiered pricing banner

New SMS pricing banner added to pricing page announcing $0.007/SMS starting rate. Actual SMS volume rates unchanged ($0.009 to $0.007 per tier). 'New Pricing' label also added near Pro plan SMS section.

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May 18, 2026

Improvement

Weekly

Omnisend launches MCP integration for AI-powered campaign management

Omnisend MCP added to all plans — lets users talk to their Omnisend account via AI tools to check performance, create campaigns, and manage segments.

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May 5, 2026

Packaging

Weekly

Omnisend swaps Pro plan SMS credits for $0.007 pay-as-you-go pricing

Pro plan SMS model changed: monthly bonus SMS credits equal to plan price ($41.30/mo in free SMS) replaced by pay-as-you-go add-on starting at $0.007/SMS with volume pricing tiers.

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Apr 24, 2026

Improvement

Weekly

Omnisend adds multi-currency pricing display in five currencies

Multi-currency selector added to pricing page, allowing users to view prices in USD, CAD, GBP, AUD, and EUR. Prices in local currency are estimates; billing remains in USD.

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Apr 13, 2026

Improvement

Weekly

Omnisend Expands Integration Marketplace Past 200 Partners

Integration count increased from 160+ to 200+ across all plan descriptions, navigation, and feature highlights.

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