Omnisend rebrands AI Dynamic Content to rule-based filtering
What happened
Between the Jun 22, 2026 and Jun 29, 2026 captures of Omnisend's pricing page, Pulse recorded one change: Dynamic content AI renamed to Dynamic content; feature description changed from AI-powered email copy suggestions to rule-based audience content filtering across plan cards. Pulse files it as a product change (feature change) with a neutral direction. The current page lists Standard at $0.01 and Pro at $0.01.
Omnisend's previous recorded change was "Omnisend: Adds MCP AI integration across Free, Standard, and Pro" (Jul 13, 2026). Before that Pulse recorded "Omnisend cuts SMS rates to $0.007 with new tiered pricing banner" (May 25, 2026), "Omnisend launches MCP integration for AI-powered campaign management" (May 18, 2026) and "Omnisend swaps Pro plan SMS credits for $0.007 pay-as-you-go pricing" (May 5, 2026). Omnisend has been tracked since 2026-03-01.
In the same window HubSpot, Mailchimp, Segment and ActiveCampaign also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureRenamedDynamic content AIDynamic content
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | Dynamic content AI | Dynamic content | Renamed |
Values as written on Omnisend's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Omnisend's pricing page (www.omnisend.com) from Jun 22, 2026 and Jun 29, 2026; the change is marked around the middle of the page, where "Dynamic content AI" becomes "Dynamic content".
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The two full-page captures with this change marked up are free with an account.
Omnisend, the last 90 days
Full history- Jun 29, 2026improvedOmnisend rebrands AI Dynamic Content to rule-based filtering · this change
- Jul 13, 2026improvedOmnisend: Adds MCP AI integration across Free, Standard, and Pro
- May 25, 2026packagingOmnisend cuts SMS rates to $0.007 with new tiered pricing banner
- May 18, 2026improvedOmnisend launches MCP integration for AI-powered campaign management
- May 5, 2026packagingOmnisend swaps Pro plan SMS credits for $0.007 pay-as-you-go pricing
- Apr 24, 2026improvedOmnisend adds multi-currency pricing display in five currencies
- Apr 13, 2026improvedOmnisend Expands Integration Marketplace Past 200 Partners
Across Marketing & Content in the same window
All Marketing & Content changes- HubSpotJun 24HubSpot CMS Enterprise renames Commerce Hub to Revenue Hub in pricing nav
- MailchimpJun 9Mailchimp cuts trial emails to 100, locks 5,900 sends behind payment
- SegmentJun 2Segment renames plans to Customer Data Pipeline and Platform
- ActiveCampaignMay 4ActiveCampaign removes 25% first-year discount and promo banner
Questions about this change
Did Omnisend raise prices in June 2026?
No list-price increase was recorded between Jun 22, 2026 and Jun 29, 2026. The change Pulse detected was a product change: feature change.
What changed on Omnisend's pricing page between Jun 22, 2026 and Jun 29, 2026?
Feature: Dynamic content AI → Dynamic content, renamed. Pulse compared the captures it took on Jun 22, 2026 and Jun 29, 2026; the before/after table above lists each item as written on the page.
How often does Omnisend change its pricing?
Pulse recorded 5 other pricing-page changes for Omnisend in the 90 days before this one; the previous change was "Omnisend: Adds MCP AI integration across Free, Standard, and Pro" on Jul 13, 2026; Omnisend has been tracked since 2026-03-01.