Klaviyo swaps free Composer credits for $5 usage cap, adds AI Helpdesk
What happened
Between the Sep 8, 2026 and Sep 9, 2026 captures of Klaviyo's pricing page, Pulse recorded 2 changes: Composer's free-plan allotment changed from a fixed 10,000 credits to $5 of usage per month; the Marketing bullet list swapped 'Composer credits' for 'Web forms', and Composer became its own section; Service restructured: Customer Hub self-service (portal, account mgmt, order tracking, buy-again) and basic Helpdesk replaced by AI Helpdesk with full context, automation, omnichannel, real-time repo. In detail: Service restructured: Customer Hub self-service (portal, account mgmt, order tracking, buy-again) and basic Helpdesk replaced by AI Helpdesk with full context, automation, omnichannel, real-time reporting. Pulse files it as a packaging change (feature change, metric change) with a neutral direction. Pulse's latest capture (Sep 14, 2026) lists Email Marketing at $45, Composer at $20, SMS / Mobile Messages at $0.01 per SMS (US, Toll free), Customer Hub at $30 and Social marketing at $50.
It lands 51 days after Klaviyo's previous change, "Klaviyo swaps mobile/SMS credit allowance for flat $5 monthly value" (Jul 20, 2026). Before that Pulse recorded "Klaviyo swaps Marketing Agent for 10,000 Composer credits on Free plan" (Jul 6, 2026). Klaviyo has been tracked since 2023-11-14.
In the same window HubSpot, Omnisend, Mailchimp and Convertkit also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Customer Hub · FeatureFeature change
Service restructured: Customer Hub self-service (portal, account mgmt, order tracking, buy-again) and basic Helpdesk replaced by AI Helpdesk with full context, automation, omnichannel, real-time reporting.
- Composer · Pricing modelReplaced'Composer credits''Web forms'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Customer Hub | Feature | Service restructured: Customer Hub self-service (portal, account mgmt, order tracking, buy-again) and basic Helpdesk replaced by AI Helpdesk with full context, automation, omnichannel, real-time reporting. | Feature change | |
| Composer | Pricing model | 'Composer credits' | 'Web forms' | Replaced |
Values as written on Klaviyo's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Klaviyo's pricing page (klaviyo.com) from Sep 8, 2026 and Sep 9, 2026; the change is marked around the middle of the page, where "'Composer credits'" becomes "'Web forms'".
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The two full-page captures with this change marked up are free with an account.
Klaviyo, the last 90 days
Full history- Sep 9, 2026improvedKlaviyo swaps free Composer credits for $5 usage cap, adds AI Helpdesk · this change
- Jul 20, 2026packagingKlaviyo swaps mobile/SMS credit allowance for flat $5 monthly value
- Jul 6, 2026improvedKlaviyo swaps Marketing Agent for 10,000 Composer credits on Free plan
Across CRM in the same window
All CRM changes- HubSpotAug 31HubSpot Service Starter: Starter plan renamed to Starter Customer Platform
- OmnisendJul 13Omnisend: Adds MCP AI integration across Free, Standard, and Pro
- MailchimpJul 3Mailchimp: Self-serve plans add annual billing option
- ConvertkitJul 2ConvertKit (Kit): Creator + Pro plans gain new features (MCP, SMS, Signals, analytics)
Questions about this change
Did Klaviyo raise prices in September 2026?
No list-price increase was recorded between Sep 8, 2026 and Sep 9, 2026. The change Pulse detected was a packaging change: feature change, metric change.
What changed on Klaviyo's pricing page between Sep 8, 2026 and Sep 9, 2026?
Service restructured: Customer Hub self-service (portal, account mgmt, order tracking, buy-again) and basic Helpdesk replaced by AI Helpdesk with full context, automation, omnichannel, real-time reporting; Composer pricing model: 'Composer credits' → 'Web forms', replaced. Pulse compared the captures it took on Sep 8, 2026 and Sep 9, 2026; the before/after table above lists each item as written on the page.
How often does Klaviyo change its pricing?
Pulse recorded 2 other pricing-page changes for Klaviyo in the 90 days before this one; the previous change was "Klaviyo swaps mobile/SMS credit allowance for flat $5 monthly value" on Jul 20, 2026; Klaviyo has been tracked since 2023-11-14.