Klaviyo adds $1 first-month deal on new $20 Email and $25 Marketing plans
What happened
Between the Nov 6, 2026 and Nov 7, 2026 captures of Klaviyo's pricing page, Pulse recorded one change: Paid plans now shown: Email $20/mo and Marketing $25/mo with limited-time first-month $1 offer (up to 5,000 active profiles); previously only free plan and Build a plan shown. Pulse files it as a packaging change (new plan) with an upward direction. The current page lists Email at $20, Marketing at $25, Customer Hub at $4, Mobile messaging at $0.01 per SMS (US, Toll free) + $0.04 per MMS (US, Toll free) and Reviews at $25.
It lands 59 days after Klaviyo's previous change, "Klaviyo swaps free Composer credits for $5 usage cap, adds AI Helpdesk" (Sep 9, 2026). Klaviyo has been tracked since 2023-11-14.
In the same window HubSpot, ActiveCampaign, Mailchimp and Convertkit also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Email, Marketing · PlanNew planNot listed5,000
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Email, Marketing | Plan | Not listed | 5,000 | New plan |
Values as written on Klaviyo's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Klaviyo's pricing page (klaviyo.com) from Nov 6, 2026 and Nov 7, 2026; the change is marked near the top of the page, where "Not listed" becomes "5,000".
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The two full-page captures with this change marked up are free with an account.
Klaviyo, the last 90 days
Full history- Nov 7, 2026packagingKlaviyo adds $1 first-month deal on new $20 Email and $25 Marketing plans · this change
- Sep 9, 2026packagingKlaviyo swaps free Composer credits for $5 usage cap, adds AI Helpdesk
Across CRM in the same window
All CRM changes- HubSpotNov 2HubSpot Service Starter adds new-customers-only discount footnote
- ActiveCampaignOct 26ActiveCampaign: Email/WhatsApp/Both channel selector removed from main pricing page; WhatsApp plans moved to a separate 'View…
- MailchimpOct 12Mailchimp Commerce adds Enterprise SSO to Premium plan as a new feature
- ConvertkitOct 12Convertkit offers extra 25% off Pro yearly and adds Growth Concierge
Questions about this change
Did Klaviyo raise prices in November 2026?
No list-price increase was recorded between Nov 6, 2026 and Nov 7, 2026. The change Pulse detected was a packaging change: new plan.
What changed on Klaviyo's pricing page between Nov 6, 2026 and Nov 7, 2026?
Email, Marketing plan: Not listed → 5,000. Pulse compared the captures it took on Nov 6, 2026 and Nov 7, 2026; the before/after table above lists each item as written on the page.
How often does Klaviyo change its pricing?
Pulse recorded 1 other pricing-page change for Klaviyo in the 90 days before this one; the previous change was "Klaviyo swaps free Composer credits for $5 usage cap, adds AI Helpdesk" on Sep 9, 2026; Klaviyo has been tracked since 2023-11-14.