Skip to content
PricingSaaS
Sign in
Back
Pricing briefing
KKlaviyo
Klaviyo
PACKAGING CHANGE

Klaviyo revealed pricing for its Email and Marketing plans

By , Co-founder, PricingSaaS

Published

Klaviyo priced its paid plans for the first time.

See before and after

Klaviyo’s pricing page · Change detected

What changed

Klaviyo's pricing page now shows two paid plans with prices: Email at $20 per month, and Marketing at $25 per month with a limited-time first-month price of $1 for accounts with up to 5,000 active profiles, per Klaviyo's pricing page as of Nov 7, 2026. Before this change, the page led with only the free plan and a custom "Build a Plan" option; Email and Marketing did not appear as priced plans of their own.

Why it matters

Klaviyo's pricing page now lists Email and Marketing with public prices, after averaging a change roughly every 136 days since Pulse began tracking it on Jan 1, 2024, and 59 days after its last change on Sep 9, 2026, when it swapped free Composer credits for a $5 usage cap and added AI Helpdesk. Showing Email and Marketing prices up front, rather than only the free plan and a build-your-own option, lowers the friction to sign up — a team can see the cost before talking to sales, and the Marketing plan's $1 first month, per Klaviyo's pricing page as of Nov 7, 2026, gives new accounts a cheap way to test the paid tier against the free plan's limits.

For a product leader weighing the same question — show a starting price publicly, or gate it behind a custom quote — Klaviyo's move is evidence that even an established, usage-priced product can add a transparent entry point without replacing its custom option (Custom still appears alongside Email and Marketing). Watch whether the $1 first month on Marketing, which Klaviyo's pricing page lists as of Nov 7, 2026, becomes a standing self-serve offer or reverts to the full $25 rate once the promotional period ends.

In context

Klaviyo changes its pricing page rarely by Pulse's count — 4 changes in the last 12 months — and its recent moves mostly adjusted free-plan allowances, such as swapping Marketing Agent for 10,000 Composer credits on the Free plan on Jul 6, 2026. Pulse tracked 171 free-plan changes across 143 companies in the last 180 days, 6.3% of the 2,705 changes it tracked in that window, and several of those cut free access rather than added paid transparency: Datadog replaced its free tier with a contact-sales Basic plan on Nov 2, and Skyvern removed its free plan the same week. The sharper read: while some usage-based tools are pulling free access back, Klaviyo kept its free plan and put visible prices on its entry paid plans — a bet that showing the price wins more self-serve signups than a quote does.

Common questions

How should we think about matching a visible profile-count cliff like this in our own pricing?

If signup is still gated behind a custom quote, Klaviyo's move is a data point that a visible number — its 5,000-profile line, per its pricing page as of Nov 7, 2026 — can replace that gate without dropping the custom option entirely; the risk is picking a cap so low that fast-growing accounts churn into the sales conversation anyway.

Is the Custom (contact sales) option still available for larger accounts?

Yes — Custom still appears on the page alongside the new Email and Marketing prices for accounts that outgrow the standard tiers, per Klaviyo's pricing page as of Nov 7, 2026; the sales conversation hasn't gone away, it's just no longer the only way to see a Klaviyo price.

Sources