Intercom drops Fin Million Dollar Guarantee and 90-day money-back pledge
What happened
Between the Oct 12, 2026 and Oct 19, 2026 captures of Intercom's pricing page, Pulse recorded one change: Fin Million Dollar Guarantee badge removed from the pricing hero, along with the 90-day money-back guarantee copy for Fin. Pulse files it as a product change (feature removed) with a downward direction. The current page lists Essential at $19, Advanced at $85, Expert at $132, Fin AI Agent (Standalone) at $0.99 per Fin outcome and Copilot at $29.
It lands 7 days after Intercom's previous change, "Intercom Pro add-on starting price ticks up $1 to $100 per workspace" (Oct 12, 2026). Before that Pulse recorded "Intercom ends $19 Essential promo, seat price jumps to $29/month" (Oct 3, 2026), "Intercom slashes Essential plan seat price 34%, from $29 to $19" (Sep 28, 2026) and "Intercom rebrands Essential automation as Fin, adds Fin external actions" (Sep 19, 2026). Intercom has been tracked since 2023-11-14.
In the same window Salesforce, HubSpot and LiveChat also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureRemoved
BeforeFin Million Dollar Guarantee badge
AfterNot listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | Fin Million Dollar Guarantee badge | Not listed | Removed |
Values as written on Intercom's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Intercom's pricing page (intercom.com) from Oct 12, 2026 and Oct 19, 2026; the change is marked near the top of the page, where the Fin Million Dollar Guarantee badge no longer appears.
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The two full-page captures with this change marked up are free with an account.
Intercom, the last 90 days
Full history- Oct 19, 2026packagingIntercom drops Fin Million Dollar Guarantee and 90-day money-back pledge · this change
- Oct 12, 2026packagingIntercom Pro add-on starting price ticks up $1 to $100 per workspace
- Oct 3, 2026increaseIntercom ends $19 Essential promo, seat price jumps to $29/month
- Sep 28, 2026decreaseIntercom slashes Essential plan seat price 34%, from $29 to $19
- Sep 19, 2026improvedIntercom rebrands Essential automation as Fin, adds Fin external actions
- Sep 18, 2026improvedIntercom strips Fin AI from Essential, reframes standalone agent plan
- Aug 31, 2026packagingIntercom: Essential plan's 35% new-customer promo ended
Across CRM in the same window
All CRM changesQuestions about this change
Did Intercom raise prices in October 2026?
No list-price increase was recorded between Oct 12, 2026 and Oct 19, 2026. The change Pulse detected was a product change: feature removed.
What changed on Intercom's pricing page between Oct 12, 2026 and Oct 19, 2026?
Feature: Fin Million Dollar Guarantee badge → Not listed, removed. Pulse compared the captures it took on Oct 12, 2026 and Oct 19, 2026; the before/after table above lists each item as written on the page.
How often does Intercom change its pricing?
Pulse recorded 6 other pricing-page changes for Intercom in the 90 days before this one; the previous change was "Intercom Pro add-on starting price ticks up $1 to $100 per workspace" on Oct 12, 2026; Intercom has been tracked since 2023-11-14.