Intercom offers new customers 35% off Essential, cutting seats to $19
What happened
Between the Oct 20, 2026 and Oct 21, 2026 captures of Intercom's pricing page, Pulse recorded one change: Essential plan now shows $29 struck through to $19 per seat/mo with a 'New customers save 35%' promo for new customers. Pulse files it as a pricing change (discount added) with a neutral direction. The current page lists Essential at $19, Advanced at $85, Expert at $132, Fin AI Agent (Standalone) at $0.99 per Fin outcome and Copilot at $29.
It lands 2 days after Intercom's previous change, "Intercom drops Fin Million Dollar Guarantee and 90-day money-back pledge" (Oct 19, 2026). Before that Pulse recorded "Intercom Pro add-on starting price ticks up $1 to $100 per workspace" (Oct 12, 2026), "Intercom ends $19 Essential promo, seat price jumps to $29/month" (Oct 3, 2026) and "Intercom slashes Essential plan seat price 34%, from $29 to $19" (Sep 28, 2026). Intercom has been tracked since 2023-11-14.
In the same window Salesforce, HubSpot and LiveChat also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Essential · DiscountAddedNo struck through$29 struck through
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Essential | Discount | No struck through | $29 struck through | Added |
Values as written on Intercom's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Intercom's pricing page (intercom.com) from Oct 20, 2026 and Oct 21, 2026; the change is marked near the top of the page, where $29 struck through now appears.
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Intercom, the last 90 days
Full history- Oct 21, 2026packagingIntercom offers new customers 35% off Essential, cutting seats to $19 · this change
- Oct 19, 2026packagingIntercom drops Fin Million Dollar Guarantee and 90-day money-back pledge
- Oct 12, 2026packagingIntercom Pro add-on starting price ticks up $1 to $100 per workspace
- Oct 3, 2026increaseIntercom ends $19 Essential promo, seat price jumps to $29/month
- Sep 28, 2026decreaseIntercom slashes Essential plan seat price 34%, from $29 to $19
- Sep 19, 2026improvedIntercom rebrands Essential automation as Fin, adds Fin external actions
- Sep 18, 2026improvedIntercom strips Fin AI from Essential, reframes standalone agent plan
Across CRM in the same window
All CRM changesQuestions about this change
Did Intercom raise prices in October 2026?
No list-price increase was recorded between Oct 20, 2026 and Oct 21, 2026. The change Pulse detected was a pricing change: discount added.
What changed on Intercom's pricing page between Oct 20, 2026 and Oct 21, 2026?
Essential discount: No struck through → $29 struck through, added. Pulse compared the captures it took on Oct 20, 2026 and Oct 21, 2026; the before/after table above lists each item as written on the page.
How often does Intercom change its pricing?
Pulse recorded 7 other pricing-page changes for Intercom in the 90 days before this one; the previous change was "Intercom drops Fin Million Dollar Guarantee and 90-day money-back pledge" on Oct 19, 2026; Intercom has been tracked since 2023-11-14.