Improvado renames Customization credits to Professional Services credits
What happened
Between the Oct 5, 2026 and Oct 12, 2026 captures of Improvado's pricing page, Pulse recorded one change: Comparison table row 'Customization credits / yr' renamed to 'Professional Services credits / yr'; values (720 Advanced, 960 Enterprise) unchanged. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Nov 2, 2026) lists MCP Only at $100, Starter at $1,666.67, Growth at $3,475, Advanced Analytics bundles at $1,666.67 and Creative Analytics at $333.33.
It lands 49 days after Improvado's previous change, "Improvado: Advanced Intelligence features unbundled into paid add-ons" (Aug 24, 2026). Before that Pulse recorded "Improvado goes self-serve: adds Free & MCP Only tiers, drops Growth plan" (Jul 20, 2026). Improvado has been tracked since 2026-04-26.
In the same window Supermetrics and Mixpanel also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PositioningRenamed
BeforeComparison table row 'Customization credits / yr'
After'Professional Services credits / yr'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Positioning | Comparison table row 'Customization credits / yr' | 'Professional Services credits / yr' | Renamed |
Values as written on Improvado's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Improvado's pricing page (improvado.io) from Oct 5, 2026 and Oct 12, 2026; the change is marked around the middle of the page, where "Comparison table row 'Customization credits / yr'" becomes "'Professional Services credits / yr'".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Improvado, the last 90 days
Full history- Nov 2, 2026decreaseImprovado cuts Growth plan starting price to $41,700 a year
- Oct 26, 2026packagingImprovado drops free tier, adds $20K Starter and $50K Growth plans
- Oct 12, 2026packagingImprovado renames Customization credits to Professional Services credits · this change
- Aug 24, 2026packagingImprovado: Advanced Intelligence features unbundled into paid add-ons
- Jul 20, 2026packagingImprovado goes self-serve: adds Free & MCP Only tiers, drops Growth plan
Across Data & Analytics in the same window
All Data & Analytics changes- SupermetricsOct 12Supermetrics renames Management API access to Platform API access
- MixpanelSep 7Mixpanel touts free Experiments and Feature Flags in new banner
- SupermetricsSep 28Supermetrics drops Data API & MCP access from Starter and Growth
- SupermetricsSep 14Supermetrics strips automated refresh, dashboards from Starter, Growth…
- MixpanelAug 31Experiments & Feature Flags Move from Add-on to Included Usage
Questions about this change
Did Improvado raise prices in October 2026?
No list-price increase was recorded between Oct 5, 2026 and Oct 12, 2026. The change Pulse detected was a product change: positioning.
What changed on Improvado's pricing page between Oct 5, 2026 and Oct 12, 2026?
Positioning: Comparison table row 'Customization credits / yr' → 'Professional Services credits / yr', renamed. Pulse compared the captures it took on Oct 5, 2026 and Oct 12, 2026; the before/after table above lists each item as written on the page.
How often does Improvado change its pricing?
Pulse recorded 2 other pricing-page changes for Improvado in the 90 days before this one; the previous change was "Improvado: Advanced Intelligence features unbundled into paid add-ons" on Aug 24, 2026; Improvado has been tracked since 2026-04-26.