Improvado hides Advanced and Creative Analytics add-on prices behind demos
What happened
Between the Nov 2, 2026 and Nov 9, 2026 captures of Improvado's pricing page, Pulse recorded one change: Add-on prices no longer shown: Advanced Analytics (from $20k/yr) and Creative Analytics (from $4,000/yr) now only have a demo CTA; FAQ mention of both prices also removed. Pulse files it as a pricing change (price hidden) with a neutral direction. The current page lists MCP Only at $100, Starter at $1,666.67, Growth at $3,475, Advanced Analytics bundles at $1,666.67 and Creative Analytics at $333.33.
It lands 7 days after Improvado's previous change, "Improvado cuts Growth plan starting price to $41,700 a year" (Nov 1, 2026). Before that Pulse recorded "Improvado drops free tier, adds $20K Starter and $50K Growth plans" (Oct 26, 2026), "Improvado renames Customization credits to Professional Services credits" (Oct 11, 2026) and "Improvado: Advanced Intelligence features unbundled into paid add-ons" (Aug 23, 2026). Improvado has been tracked since 2026-04-26.
In the same window Supermetrics and Mixpanel also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- HiddenCreative AnalyticsPrice visibilityPrice listedPrice hidden
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Creative Analytics | Price visibility | Price listed | Price hidden | Hidden |
Values as written on Improvado's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Improvado's pricing page (improvado.io) from Nov 2, 2026 and Nov 9, 2026; the change is marked near the top of the page, where "Price listed" becomes "Price hidden".
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The two full-page captures with this change marked up are free with an account.
Improvado, the last 90 days
Full historyDates are the day each change was detected, Eastern time.
- Nov 8, 2026Price hiddenImprovado hides Advanced and Creative Analytics add-on prices behind demos This change
- Nov 1, 2026Price decreaseImprovado cuts Growth plan starting price to $41,700 a year
- Oct 26, 2026PackagingImprovado drops free tier, adds $20K Starter and $50K Growth plans
- Oct 11, 2026PackagingImprovado renames Customization credits to Professional Services credits
- Aug 23, 2026PackagingImprovado: Advanced Intelligence features unbundled into paid add-ons
Across Data & Analytics in the same window
All Data & Analytics changes- SupermetricsNov 9Supermetrics adds AI campaign management, stops listing Studio AI credit allowances
- MixpanelOct 19Mixpanel cuts Growth yearly price to $100/month at 18M events a year
- SupermetricsOct 12Supermetrics renames Management API access to Platform API access
- SupermetricsSep 28Supermetrics drops Data API & MCP access from Starter and Growth
- SupermetricsSep 14Supermetrics strips automated refresh, dashboards from Starter, Growth…
Questions about this change
Did Improvado raise prices in November 2026?
No list-price increase was recorded between Nov 2, 2026 and Nov 9, 2026 UTC. The change Pulse detected was a pricing change: price hidden.
What changed on Improvado's pricing page between Nov 2, 2026 and Nov 9, 2026 UTC?
Creative Analytics price visibility: Price listed → Price hidden, hidden. Pulse compared the captures it took on Nov 2, 2026 and Nov 9, 2026 UTC; the before/after table above lists each item as written on the page.
How often does Improvado change its pricing?
Pulse recorded 4 other pricing-page changes for Improvado in the 90 days before this one; the previous change was "Improvado cuts Growth plan starting price to $41,700 a year" on Nov 1, 2026; Improvado has been tracked since 2026-04-26.