Improvado drops free tier, adds $20K Starter and $50K Growth plans
What happened
Between the Oct 19, 2026 and Oct 26, 2026 captures of Improvado's pricing page, Pulse recorded 3 changes: Free Limited tier removed; Starter added from $20,000/yr; Advanced (Custom) replaced by Growth from $50,000/yr; Advanced Intelligence ($20k/yr) and Creative Analytics ($4k/yr) add-ons priced; Mid-tier plan (Advanced to Growth) limits cut: rows 600M to 60M-200M, actions/day 200 to 40-90, MCP actions/wk 4,000 to 800-1,800, workspaces 50 to 10; Enterprise Professional Services changed from White-glove to Hands-on. Pulse files it as a packaging change (limit decrease, positioning, package change) with a downward direction. Pulse's latest capture (Oct 28, 2026) lists MCP Only at $100, Starter at $1,666.67, Growth at $3,475, Advanced Analytics bundles at $1,666.67 and Creative Analytics at $333.33.
It lands 14 days after Improvado's previous change, "Improvado renames Customization credits to Professional Services credits" (Oct 12, 2026). Before that Pulse recorded "Improvado: Advanced Intelligence features unbundled into paid add-ons" (Aug 24, 2026). Improvado has been tracked since 2026-04-26.
In the same window Mixpanel and Supermetrics also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Growth · Limit−80%5010
- Enterprise · PositioningChangedWhite-gloveHands-on
- Starter, Growth, Creative Analytics · PackagingRemovedFree Limited tierNo Free Limited tier
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Growth | Limit | 50 | 10 | −80% |
| Enterprise | Positioning | White-glove | Hands-on | Changed |
| Starter, Growth, Creative Analytics | Packaging | Free Limited tier | No Free Limited tier | Removed |
Values as written on Improvado's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Improvado's pricing page (improvado.io) from Oct 19, 2026 and Oct 26, 2026; the change is marked near the top of the page, where growth limit reads 50 and then 10.
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The two full-page captures with this change marked up are free with an account.
Improvado, the last 90 days
Full history- Oct 26, 2026packagingImprovado drops free tier, adds $20K Starter and $50K Growth plans · this change
- Oct 12, 2026packagingImprovado renames Customization credits to Professional Services credits
- Aug 24, 2026packagingImprovado: Advanced Intelligence features unbundled into paid add-ons
Across Data & Analytics in the same window
All Data & Analytics changes- MixpanelOct 19Mixpanel cuts Growth yearly price to $100/month at 18M events a year
- SupermetricsOct 12Supermetrics renames Management API access to Platform API access
- SupermetricsSep 28Supermetrics drops Data API & MCP access from Starter and Growth
- SupermetricsSep 14Supermetrics strips automated refresh, dashboards from Starter, Growth, Enter...
- MixpanelSep 7Mixpanel touts free Experiments and Feature Flags in new banner
Questions about this change
Did Improvado raise prices in October 2026?
No list-price increase was recorded between Oct 19, 2026 and Oct 26, 2026. The change Pulse detected was a packaging change: limit decrease, positioning, package change.
What changed on Improvado's pricing page between Oct 19, 2026 and Oct 26, 2026?
Growth limit: 50 → 10 (−80%); Enterprise positioning: White-glove → Hands-on, changed; Starter, Growth, Creative Analytics packaging: Free Limited tier → No Free Limited tier, removed. Pulse compared the captures it took on Oct 19, 2026 and Oct 26, 2026; the before/after table above lists each item as written on the page.
How often does Improvado change its pricing?
Pulse recorded 2 other pricing-page changes for Improvado in the 90 days before this one; the previous change was "Improvado renames Customization credits to Professional Services credits" on Oct 12, 2026; Improvado has been tracked since 2026-04-26.