Supermetrics drops Data API & MCP access from Starter and Growth
What happened
Between the Sep 21, 2026 and Sep 28, 2026 captures of Supermetrics's pricing page, Pulse recorded one change: The 'Data API & MCP access' row in the feature comparison table dropped its 'Limited access' badge and per-plan row caps (Starter: up to 50,000 rows/month; Growth: up to 250,000 rows/month); the row now shows no limit value. In detail: Data API & MCP access was removed from the Starter and Growth plans. Their comparison-table cells previously read "Limited access" (up to 50,000 and 250,000 rows/month) and are now blank. Enterprise still includes it. Pulse files it as a product change (feature removed) with a downward direction. Pulse's latest capture (Oct 12, 2026) lists Starter at $44 and Growth at $177.
It lands 14 days after Supermetrics's previous change, "Supermetrics strips automated refresh, dashboards from Starter, Growth, Enter" (Sep 14, 2026). Before that Pulse recorded "Supermetrics: Starter price hike $37->$44/mo + new per-unit Extras upsells" (Jul 4, 2026). Supermetrics has been tracked since 2024-10-01.
In the same window Amplitude, Mixpanel, Google, DAT Freight & Analytics and Tableau also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter, Growth · FeatureRemovedData API & MCP accessNot listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter, Growth | Feature | Data API & MCP access | Not listed | Removed |
Values as written on Supermetrics's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Supermetrics's pricing page (supermetrics.com) from Sep 21, 2026 and Sep 28, 2026; the change is marked around the middle of the page, where the Data API & MCP access no longer appears.
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The two full-page captures with this change marked up are free with an account.
Supermetrics, the last 90 days
Full history- Oct 12, 2026packagingSupermetrics renames Management API access to Platform API access
- Sep 28, 2026packagingSupermetrics drops Data API & MCP access from Starter and Growth · this change
- Sep 14, 2026packagingSupermetrics strips automated refresh, dashboards from Starter, Growth, Enter...
- Jul 4, 2026packagingSupermetrics: Starter price hike $37->$44/mo + new per-unit Extras upsells
Across Data & Analytics in the same window
All Data & Analytics changes- AmplitudeSep 9Amplitude drops per-plan AI Visibility prompt quotas from pricing cards
- MixpanelSep 7Mixpanel touts free Experiments and Feature Flags in new banner
- GoogleSep 7Google Workspace: promo discount cut from 50% to 30%/20% off
- DAT Freight & AnalyticsAug 3DAT Freight & Analytics One: Load board plan price increase ($54→$59 +3 more)
- TableauJul 27Tableau: capacity/compute-based pricing introduced
Questions about this change
Did Supermetrics raise prices in September 2026?
No list-price increase was recorded between Sep 21, 2026 and Sep 28, 2026. The change Pulse detected was a product change: feature removed.
What changed on Supermetrics's pricing page between Sep 21, 2026 and Sep 28, 2026?
Starter, Growth feature: Data API & MCP access → Not listed, removed. Pulse compared the captures it took on Sep 21, 2026 and Sep 28, 2026; the before/after table above lists each item as written on the page.
How often does Supermetrics change its pricing?
Pulse recorded 2 other pricing-page changes for Supermetrics in the 90 days before this one; the previous change was "Supermetrics strips automated refresh, dashboards from Starter, Growth, Enter..." on Sep 14, 2026; Supermetrics has been tracked since 2024-10-01.