Improvado cuts Growth plan starting price to $41,700 a year
What happened
Between the Oct 26, 2026 and Nov 2, 2026 captures of Improvado's pricing page, Pulse recorded one change: Growth plan starting price decreased from $50,000/yr to $41,700/yr. Pulse files it as a pricing change (price decrease) with a downward direction. The current page lists MCP Only at $100, Starter at $1,666.67, Growth at $3,475, Advanced Analytics bundles at $1,666.67 and Creative Analytics at $333.33.
It lands 7 days after Improvado's previous change, "Improvado drops free tier, adds $20K Starter and $50K Growth plans" (Oct 26, 2026). Before that Pulse recorded "Improvado renames Customization credits to Professional Services credits" (Oct 12, 2026) and "Improvado: Advanced Intelligence features unbundled into paid add-ons" (Aug 24, 2026). Improvado has been tracked since 2026-04-26.
In the same window Mixpanel and Supermetrics also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Growth · Price−17%$50,000/yr$41,700/yr
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Growth | Price | $50,000/yr | $41,700/yr | −17% |
Values as written on Improvado's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Improvado's pricing page (improvado.io) from Oct 26, 2026 and Nov 2, 2026; the change is marked near the top of the page, where growth price reads $50,000/yr and then $41,700/yr.
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The two full-page captures with this change marked up are free with an account.
Improvado, the last 90 days
Full history- Nov 2, 2026decreaseImprovado cuts Growth plan starting price to $41,700 a year · this change
- Oct 26, 2026packagingImprovado drops free tier, adds $20K Starter and $50K Growth plans
- Oct 12, 2026packagingImprovado renames Customization credits to Professional Services credits
- Aug 24, 2026packagingImprovado: Advanced Intelligence features unbundled into paid add-ons
Across Data & Analytics in the same window
All Data & Analytics changes- MixpanelOct 19Mixpanel cuts Growth yearly price to $100/month at 18M events a year
- SupermetricsOct 12Supermetrics renames Management API access to Platform API access
- SupermetricsSep 28Supermetrics drops Data API & MCP access from Starter and Growth
- SupermetricsSep 14Supermetrics strips automated refresh, dashboards from Starter, Growth…
- MixpanelSep 7Mixpanel touts free Experiments and Feature Flags in new banner
Questions about this change
Did Improvado raise prices in November 2026?
No — prices went down. Between Oct 26, 2026 and Nov 2, 2026 Improvado's pricing page showed 1 price cut: Growth: $50,000/yr → $41,700/yr (−17%).
What changed on Improvado's pricing page between Oct 26, 2026 and Nov 2, 2026?
Growth price: $50,000/yr → $41,700/yr (−17%). Pulse compared the captures it took on Oct 26, 2026 and Nov 2, 2026; the before/after table above lists each item as written on the page.
How often does Improvado change its pricing?
Pulse recorded 3 other pricing-page changes for Improvado in the 90 days before this one; the previous change was "Improvado drops free tier, adds $20K Starter and $50K Growth plans" on Oct 26, 2026; Improvado has been tracked since 2026-04-26.