Improvado: Advanced Intelligence features unbundled into paid add-ons

Between the Aug 17, 2026 and Aug 24, 2026 captures of Improvado's pricing page, Pulse recorded one change: Creative Analytics Intelligence and Multi-Touch Attribution (MTA) moved from included (✓) to "$ Add-on" on Advanced and Enterprise; Incrementality Testing and Marketing Mix Modeling (MMM) moved from included to "$ Add-on" on Enterprise. New legend added: "$ Add-on = available on this plan as a separately priced module." Marketing Data Governance and Premium Customer Support remain included. Tier prices unchanged (Free Limited $0/mo, MCP Only $100/mo, Advanced Custom, Enterprise Custom). In detail: Improvado moved Creative Analytics, Multi-Touch Attribution, Incrementality Testing and Marketing Mix Modeling from included tier features to separately priced add-on modules on Advanced and Enterprise. Pulse files it as a packaging change (package change) with a neutral direction. Pulse's latest capture (Oct 28, 2026) lists MCP Only at $100, Starter at $1,666.67, Growth at $3,475, Advanced Analytics bundles at $1,666.67 and Creative Analytics at $333.33.

It lands 35 days after Improvado's previous change, "Improvado goes self-serve: adds Free & MCP Only tiers, drops Growth plan" (Jul 20, 2026). Before that Pulse recorded "Improvado: Additional Credits (200) reallocated from the Growth plan to the Enterprise plan" (Jun 1, 2026). Improvado has been tracked since 2026-04-26.

In the same window Mixpanel, Talend, Supermetrics and Segment also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.