Back/Supermetrics

Supermetrics

Supermetrics is a SaaS company that provides marketing analytics and reporting tools for businesses. It helps users gather data from various sources and create customizable reports.

Entry price

$44

Starter · /mo, billed annually

Plans tracked

no add-ons

Pricing changes

Latest Wk 40 '26

Pricing model

Subscription

No free tier

Pricing Change History

10 changes

202610 changes

Sep 28, 2026

Packaging

Weekly

Supermetrics drops Data API & MCP access from Starter and Growth

Data API & MCP access was removed from the Starter and Growth plans. Their comparison-table cells previously read "Limited access" (up to 50,000 and 250,000 rows/month) and are now blank. Enterprise still includes it.

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Sep 14, 2026

Packaging

Weekly

Supermetrics strips automated refresh, dashboards from Starter, Growth, Enter...

Automated data refresh (Weekly/Daily/On-demand frequency by plan) and Dashboards removed as listed capabilities from the Starter, Growth, and Enterprise plan cards and from the full feature comparison table.

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Jun 30, 2026

Packaging

Weekly

Supermetrics cuts Growth plan add-on price to $149/year

Growth plan extra Destinations add-on price decreased from +$177/year (+$222/month) to +$149/year (+$187/month) for up to 2 additional destinations.

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Jul 4, 2026

Packaging

Quarterly

Supermetrics: Starter price hike $37->$44/mo + new per-unit Extras upsells

Starter plan price increased from $37 to $44/month (billed yearly; $47->$55 billed monthly); new 'Extras' upsell section introduced letting Growth and Enterprise customers pay per-unit for additional Destinations, Users, Data sources, and Accounts beyond the base allotment (e.g. +$49/mo for up to 2 extra destinations on Growth, +$149/mo on Enterprise). Automated data refresh guarantee narrowed to 'Google Sheets only' on both Starter (weekly) and Growth (daily) plan cards; the refresh cadence for other destinations is no longer explicitly guaranteed in the plan copy.

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May 5, 2026

Price increase

Weekly

Supermetrics hikes Starter plan to $44/mo, adds $49 Destinations add-on

Starter plan price increased from $37/month (billed yearly) to $44/month (billed yearly); monthly rate also increased from $47 to $55/month. Data API & MCP access label changed to Data API access in Starter and Growth plan cards; weekly and daily data refreshes now scoped with (Google Sheets only) qualifier.

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Apr 23, 2026

Improvement

Weekly

Supermetrics adds AI integrations label and Copilot across all plans

All plan cards now display 'Claude, ChatGPT & more' as a text label highlighting AI tool integrations, alongside Microsoft Copilot added as a destination icon across all plans.

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Mar 11, 2026

Improvement

Weekly

Supermetrics adds Management API to Enterprise plan

Added Management API access to Enterprise plan feature list

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Feb 16, 2026

Improvement

Weekly

Supermetrics adds data residency controls to Enterprise plan

Added 'Data residency & region control' as a new feature in the Enterprise plan, listed between Multiple teams and Premium support