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Improvado

San Diego, CA-based marketing analytics company founded in 2015. Private. Operates in marketing intelligence and data analytics. Serves enterprise marketers with AI-powered analytics, data harmonization, and reporting tools.

Plans tracked

no add-ons

Pricing changes

Latest Wk 35 '26

Pricing model

Subscription

No free tier

Pricing Change History

3 changes

20263 changes

Aug 24, 2026

Packaging

Weekly

Improvado: Advanced Intelligence features unbundled into paid add-ons

Improvado moved Creative Analytics, Multi-Touch Attribution, Incrementality Testing and Marketing Mix Modeling from included tier features to separately priced add-on modules on Advanced and Enterprise.

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Jul 20, 2026

Improvement

Weekly

Improvado goes self-serve: adds Free & MCP Only tiers, drops Growth plan

A named 'Advanced Intelligence' bundle (Creative Analytics Intelligence, MTA, Marketing Data Governance, +Incrementality Testing/MMM for Enterprise) was introduced, while ~18 granular admin/support rows (CSM, Help Center, Service Desk, SLAs, Managed Services hours, Named Support Engineer, 24/7 Support, SSO via Google, Management API) were dropped from the comparison table. Improvado replaced its contact-sales-only Growth/Advanced/Enterprise lineup with a self-serve model: Growth removed, Free Limited ($0/mo) and MCP Only ($100/mo) added with publicly revealed prices; Advanced/Enterprise remain Custom. A new best-fit slider calculator was added and the feature table condensed.

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Jun 1, 2026

Improvement

Weekly

Improvado: Additional Credits (200) reallocated from the Growth plan to the Enterprise plan

Additional Credits (200) reallocated from the Growth plan to the Enterprise plan. Growth no longer includes the 200 additional credits; they are now listed only on Enterprise.

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