Improvado goes self-serve: adds Free & MCP Only tiers, drops Growth plan
Improvado replaced its contact-sales-only Growth/Advanced/Enterprise lineup with a self-serve model: Growth removed, Free Limited ($0/mo) and MCP Only ($100/mo) added with publicly revealed prices; Advanced/Enterprise remain Custom. A new best-fit slider calculator was added and the feature table condensed.; A named 'Advanced Intelligence' bundle (Creative Analytics Intelligence, MTA, Marketing Da
What changed
A named 'Advanced Intelligence' bundle (Creative Analytics Intelligence, MTA, Marketing Data Governance, +Incrementality Testing/MMM for Enterprise) was introduced, while ~18 granular admin/support rows (CSM, Help Center, Service Desk, SLAs, Managed Services hours, Named Support Engineer, 24/7 Support, SSO via Google, Management API) were dropped from the comparison table.
Improvado replaced its contact-sales-only Growth/Advanced/Enterprise lineup with a self-serve model: Growth removed, Free Limited ($0/mo) and MCP Only ($100/mo) added with publicly revealed prices; Advanced/Enterprise remain Custom. A new best-fit slider calculator was added and the feature table condensed.
New usage-based metrics (AI actions/day, MCP actions/week, Governance rules) became core plan differentiators, while the entry paid tier's data volume cap collapsed from 200M rows/yr (Growth) to 2M rows/yr (MCP Only).
Before and after
Jul 13, 2026 vs Jul 20, 2026A named 'Advanced Intelligence' bundle (Creative Analytics Intelligence, MTA, Marketing Data Governance, +Incrementality Testing/MMM for Enterprise) was introduced, while ~18 granular admin/support rows (CSM, Help Center, Service Desk, SLAs, Managed Services hours, Named Support Engineer, 24/7 Support, SSO via Google, Management API) were dropped from the comparison table.
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