Improvado goes self-serve: adds Free & MCP Only tiers, drops Growth plan
What happened
Between the Jul 13, 2026 and Jul 20, 2026 captures of Improvado's pricing page, Pulse recorded 3 changes: Improvado replaced its contact-sales-only Growth/Advanced/Enterprise lineup with a self-serve model: Growth removed, Free Limited ($0/mo) and MCP Only ($100/mo) added with publicly revealed prices; Advanced/Enterprise remain Custom. A new best-fit slider calculator was added and the feature table condensed; A named 'Advanced Intelligence' bundle (Creative Analytics Intelligence, MTA, Marketing Da. In detail: A named 'Advanced Intelligence' bundle (Creative Analytics Intelligence, MTA, Marketing Data Governance, +Incrementality Testing/MMM for Enterprise) was introduced, while ~18 granular admin/support rows (CSM, Help Center, Service Desk, SLAs, Managed Services hours, Named Support Engineer, 24/7 Support, SSO via Google, Management API) were dropped from the comparison table; New usage-based metrics (AI actions/day, MCP actions/week, Governance rules) became core plan differentiators, while the entry paid tier's data volume cap collapsed from 200M rows/yr (Growth) to 2M rows/yr (MCP Only). Pulse files it as a packaging change (feature change, package change, metric change) with a neutral direction. Pulse's latest capture (Oct 28, 2026) lists MCP Only at $100, Starter at $1,666.67, Growth at $3,475, Advanced Analytics bundles at $1,666.67 and Creative Analytics at $333.33.
It lands 49 days after Improvado's previous change, "Improvado: Additional Credits (200) reallocated from the Growth plan to the Enterprise plan" (Jun 1, 2026). Improvado has been tracked since 2026-04-26.
In the same window Talend, Supermetrics, Mixpanel and Segment also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Creative Analytics, Enterprise · FeatureFeature change
A named 'Advanced Intelligence' bundle (Creative Analytics Intelligence, MTA, Marketing Data Governance, +Incrementality Testing/MMM for Enterprise) was introduced, while ~18 granular admin/support rows (CSM, Help Center, Service Desk, SLAs, Managed Services hours, Named Support Engineer, 24/7 Support, SSO via Google, Management API) were dropped from the comparison table.
- Growth, Enterprise, MCP Only · PackagingReplaced
Beforecontact-sales-only Growth/Advanced/Enterprise lineup
Afterself-serve model
- Growth, MCP Only · Pricing modelMetric change
New usage-based metrics (AI actions/day, MCP actions/week, Governance rules) became core plan differentiators, while the entry paid tier's data volume cap collapsed from 200M rows/yr (Growth) to 2M rows/yr (MCP Only).
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Creative Analytics, Enterprise | Feature | A named 'Advanced Intelligence' bundle (Creative Analytics Intelligence, MTA, Marketing Data Governance, +Incrementality Testing/MMM for Enterprise) was introduced, while ~18 granular admin/support rows (CSM, Help Center, Service Desk, SLAs, Managed Services hours, Named Support Engineer, 24/7 Support, SSO via Google, Management API) were dropped from the comparison table. | Feature change | |
| Growth, Enterprise, MCP Only | Packaging | contact-sales-only Growth/Advanced/Enterprise lineup | self-serve model | Replaced |
| Growth, MCP Only | Pricing model | — | 2M rows/yr | Metric change |
Values as written on Improvado's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Improvado's pricing page (improvado.io) from Jul 13, 2026 and Jul 20, 2026; the change is marked near the top of the page, where "contact-sales-only Growth/Advanced/Enterprise lineup" becomes "self-serve model".
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The two full-page captures with this change marked up are free with an account.
Improvado, the last 90 days
Full history- Oct 26, 2026packagingImprovado drops free tier, adds $20K Starter and $50K Growth plans
- Oct 12, 2026packagingImprovado renames Customization credits to Professional Services credits
- Aug 24, 2026packagingImprovado: Advanced Intelligence features unbundled into paid add-ons
- Jul 20, 2026packagingImprovado goes self-serve: adds Free & MCP Only tiers, drops Growth plan · this change
- Jun 1, 2026improvedImprovado: Additional Credits (200) reallocated from the Growth plan to the Enterprise plan
Across Data & Analytics in the same window
All Data & Analytics changes- TalendJul 6Qlik Talend: AI/LLM pipeline features moved to Premium tier + 1 more change
- SupermetricsJul 4Supermetrics: Starter price hike $37->$44/mo + new per-unit Extras upsells
- MixpanelJul 3Mixpanel: Spark AI query builder replaced by Mixpanel Agent
- SegmentJun 2Segment renames plans to Customer Data Pipeline and Platform
Questions about this change
Did Improvado raise prices in July 2026?
No list-price increase was recorded between Jul 13, 2026 and Jul 20, 2026. The change Pulse detected was a packaging change: feature change, package change, metric change.
What changed on Improvado's pricing page between Jul 13, 2026 and Jul 20, 2026?
A named 'Advanced Intelligence' bundle (Creative Analytics Intelligence, MTA, Marketing Data Governance, +Incrementality Testing/MMM for Enterprise) was introduced, while ~18 granular admin/support rows (CSM, Help Center, Service Desk, SLAs, Managed Services hours, Named Support Engineer, 24/7 Support, SSO via Google, Management API) were dropped from the comparison table; Growth, Enterprise, MCP Only packaging: contact-sales-only Growth/Advanced/Enterprise lineup → self-serve model, replaced; New usage-based metrics (AI actions/day, MCP actions/week, Governance rules) became core plan differentiators, while the entry paid tier's data volume cap collapsed from 200M rows/yr (Growth) to 2M rows/yr (MCP Only). Pulse compared the captures it took on Jul 13, 2026 and Jul 20, 2026; the before/after table above lists each item as written on the page.
How often does Improvado change its pricing?
Pulse recorded 1 other pricing-page change for Improvado in the 90 days before this one; the previous change was "Improvado: Additional Credits (200) reallocated from the Growth plan to the Enterprise plan" on Jun 1, 2026; Improvado has been tracked since 2026-04-26.