Back/HubSpot

HubSpot

Sales & Customer Relationship Management (CRM)hubspot.com

Product

HubSpot is a SaaS company that provides inbound marketing, sales, and customer service software. It helps businesses attract, engage, and delight customers by delivering relevant and helpful content.

Entry price

Starter · /mo, billed annually

Plans tracked

3 add-ons

Pricing changes

Latest Wk 33 '26

Pricing model

Subscription + usage

Free tier available

Pricing Change History

8 changes

20268 changes

Wk 33 '26

Packaging

Hubspot Operations Marketing: Additional Core Seat pricing hidden (Pro/Enterprise) + more

Removed publicly-shown additional-seat overage pricing: Professional additional Core Seats ($45/mo) and Enterprise additional Core Seats ($75/mo) no longer disclosed Enterprise plan feature renamed: 'Lookalike Lists' (BETA) is now 'Lookalike Segments' (BETA)

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Wk 26 '26

Packaging

Hubspot Operations adds tiered SEO and video tools to comparison

Commerce Hub renamed to Revenue Hub across HubSpot's product suite; URL changed from /products/commerce to /products/revenue and free plan listing updated accordingly. SEO recommendations & optimizations and Video creation & editing rows added to comparison table. SEO is tiered: Basic (Free/Starter), Advanced with full site auditing (Professional/Enterprise).

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Wk 22 '26

Price decrease

Hubspot Operations cuts AI agent credit cost 50%, boosts discounts

Marketing Hub Starter plan price decreased from $9/mo/seat to $7/mo/seat (monthly commit). The $20/mo/seat annual price is unchanged. Breeze Customer Agent credit cost per conversation halved from 100 HubSpot Credits to 50 HubSpot Credits for Professional and Enterprise plans.

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Wk 20 '26

Improvement

Hubspot Operations reveals $9/1K credits with interactive cost calculator

HubSpot AEO now allows purchasing additional prompts anytime beyond the base 25 prompts; the trial description ('Trial includes 25 prompts tracked on 3 answer engines') was replaced with 'Purchase additional prompts anytime.' HubSpot Credits unit price now explicitly displayed at $9.00 per 1,000 credits; an interactive pricing calculator was added showing per-agent costs (Customer Agent: 50 credits/conversation resolved; Data Agent: 10 credits/smart properties run).

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Wk 14 '26

Packaging

Hubspot Operations refreshes Pro and Enterprise plan taglines

Enterprise plan tagline updated to a concise capability-focused description [was: 'For marketing organizations seeking power, flexibility, and governance to orchestrate data-driven customer journeys at scale and accelerate revenue growth'; now: 'Advanced marketing automation, data, and governance to scale and accelerate revenue growth'] Professional plan tagline updated to a concise automation-focused description [was: 'For marketing teams who want to effectively run omni-channel campaigns, automation, and reporting to build a scalable demand engine'; now: 'Marketing automation, analytics, and campaigns for scalable demand generation']

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Wk 12 '26

Packaging

Hubspot Operations removes Brand Identity feature from Enterprise plan

Brand Identity (Beta) feature removed from Enterprise plan feature list

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Wk 11 '26

Packaging

Hubspot Operations shifts to omni-channel marketing, demand engine focus

Professional plan description updated to emphasize omni-channel marketing approach and demand engine building Enterprise plan description updated to emphasize organizational needs, power, flexibility, and data-driven customer journeys

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Wk 10 '26

Packaging

Hubspot Operations drops feature comparison table for plan guidance

Feature comparison table removed and replaced with plan guidance ('What should I choose?') and marketing showcase sections. Per-feature tier breakdown is no longer shown.

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