HubSpot is a SaaS company that provides inbound marketing, sales, and customer service software. It helps businesses attract, engage, and delight customers by delivering relevant and helpful content.
Pricing Change History
8 changesCommerce Hub renamed to Revenue Hub across HubSpot's product suite; URL changed from /products/commerce to /products/revenue and free plan listing updated accordingly. SEO recommendations & optimizations and Video creation & editing rows added to comparison table. SEO is tiered: Basic (Free/Starter), Advanced with full site auditing (Professional/Enterprise).
Marketing Hub Starter plan price decreased from $9/mo/seat to $7/mo/seat (monthly commit). The $20/mo/seat annual price is unchanged. Breeze Customer Agent credit cost per conversation halved from 100 HubSpot Credits to 50 HubSpot Credits for Professional and Enterprise plans.
Brand Identity (Beta) feature removed from Enterprise plan feature list
Professional plan description updated to emphasize omni-channel marketing approach and demand engine building Enterprise plan description updated to emphasize organizational needs, power, flexibility, and data-driven customer journeys
Feature comparison table removed and replaced with plan guidance ('What should I choose?') and marketing showcase sections. Per-feature tier breakdown is no longer shown.
Research HubSpot Operations's pricing with the Pulse Agent
Ask anything about HubSpot Operations's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Type | Price |
|---|---|---|
| Free | Plan | Free |
| Starter | Plan | $7 /seat/mobilled annually · $20 billed monthly |
| ||
| Professional | Plan | $720 /mobilled annually · $800 billed monthly |
| ||
| Enterprise | Plan | $2,000 /mobilled annually |
| Professional Core Seat Add-on | Add-on | $45 /core seat/mobilled annually |
| HubSpot Credits | Add-on | $9 per 1,000 credits |
| Enterprise Core Seat Add-on | Add-on | $75 /core seat/mobilled annually |
Company Facts
Pulse news about HubSpot
View all →How HubSpot compares with its peers
| Company | Entry price | Last change |
|---|---|---|
S Salesforce![]() | $25 /user/mo, billed annually | Oct 19, 2026 |
P Pipedrive![]() | $14 /seat/mo, billed annually | Oct 19, 2026 |
Z Zoho![]() | $29 /mo, billed annually | Sep 28, 2026 |
M Microsoft![]() | $5 /user/mo, billed annually | Oct 19, 2026 |
F Freshworks![]() | $19 /agent/mo, billed annually | Sep 14, 2026 |
A ActiveCampaign![]() | Contact | May 4, 2026 |
HubSpot pricing FAQ
- How much does HubSpot cost?
- HubSpot pricing starts at $7/seat/mo on Starter, billed annually. HubSpot lists 4 plans on its pricing page; the Free plan is free.
- Does HubSpot have a free plan?
- Yes. HubSpot's Free plan is free; paid plans start at $7/seat/mo on Starter, billed annually.
- What pricing model does HubSpot use?
- HubSpot uses subscription + usage pricing across 4 plans, with a free tier.
- When did HubSpot last change its pricing?
- Aug 10, 2026: Hubspot Operations Marketing: Additional Core Seat pricing hidden (Pro/Enterprise) + more.
- How often has HubSpot changed its pricing?
- Pulse has recorded 8 pricing changes for HubSpot since it started tracking on Jan 1, 2025; the pricing page was last captured on Aug 10, 2026.
- Who are HubSpot's pricing peers?
- Pulse compares HubSpot with Salesforce, Pipedrive, Zoho, Microsoft, Freshworks and ActiveCampaign.






