CleverTap: Essentials trial disclaimer swapped for MAU-restricted 30-day free trial
What happened
Between the Aug 3, 2026 and Aug 10, 2026 captures of Clevertap's pricing page, Pulse recorded one change: Essentials plan tax/billing disclaimer replaced with "Enjoy a 30 day free trial for apps with < 20K MAUs" promo. In detail: Essentials plan's trial/billing disclaimer was replaced with a targeted offer: a 30-day free trial specifically for apps with under 20K MAUs, in place of the generic taxes/billing notice. Pulse files it as a packaging change (trial change) with a neutral direction. Pulse's latest capture (Oct 12, 2026) lists Core at $85.
It lands 120 days after Clevertap's previous change, "Clevertap Adds TikTok Channel, Splits RCS Into Two Tiers" (Apr 11, 2026). Before that Pulse recorded "Clevertap launches RCS Connect across all tiers, adds Direct messaging options" (Week 4, 2026), "Clevertap Unveils Predictive Segmentation in Cutting Edge Plan for AI-Driven Intent-Based Customer Targeting" (Q2 2025) and "Clevertap Expands Scribe Feature Access to Advanced Tier, Enhancing Value for More Users" (Q1 2025). Clevertap has been tracked since 2023-12-05.
In the same window Mixpanel, Customer.io, Amplitude and Segment also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Essentials · TrialTrial change
Essentials plan's trial/billing disclaimer was replaced with a targeted offer: a 30-day free trial specifically for apps with under 20K MAUs, in place of the generic taxes/billing notice.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Essentials | Trial | Essentials plan's trial/billing disclaimer was replaced with a targeted offer: a 30-day free trial specifically for apps with under 20K MAUs, in place of the generic taxes/billing notice. | Trial change | |
Values as written on Clevertap's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Clevertap's pricing page (clevertap.com) from Aug 3, 2026 and Aug 10, 2026; the change is marked near the top of the page.
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Clevertap, pricing history
Full history- Oct 12, 2026packagingClevertap adds Decisioning Agents add-on to Ultimate, replacing CleverAI Tokens
- Aug 24, 2026improvedClevertap renames tiers, hikes entry price to $85, adds CleverAI tokens
- Aug 10, 2026packagingCleverTap: Essentials trial disclaimer swapped for MAU-restricted 30-day free trial · this change
- Apr 11, 2026packagingClevertap Adds TikTok Channel, Splits RCS Into Two Tiers
- Week 4, 2026improvedClevertap launches RCS Connect across all tiers, adds Direct messaging options
- Q2 2025packagingClevertap Unveils Predictive Segmentation in Cutting Edge Plan for AI-Driven Intent-Based Customer Targeting
- Q1 2025improvedClevertap Expands Scribe Feature Access to Advanced Tier, Enhancing Value for More Users
- Q4 2024packagingClevertap Introduces Product Experiences Add-on for Enhanced Remote Configuration and Experimentation
- Q2 2024improvedClevertap Introduces Trends Analytics to Behavioral Analytics Across All Tiers
Across Marketing & Content in the same window
All Marketing & Content changes- MixpanelAug 10Mixpanel: Replaced Mixpanel Agent with Web analytics + Spark AI query builder
- Customer.ioJul 13Customer.io: AI Agent (beta) launched + AI credits add-on
- AmplitudeJul 13Amplitude: Growth/Enterprise shift to event-based pricing (was unlimited MTU)
- SegmentJun 2Segment renames plans to Customer Data Pipeline and Platform
Questions about this change
Did Clevertap raise prices in August 2026?
No list-price increase was recorded between Aug 3, 2026 and Aug 10, 2026. The change Pulse detected was a packaging change: trial change.
What changed on Clevertap's pricing page between Aug 3, 2026 and Aug 10, 2026?
Essentials plan's trial/billing disclaimer was replaced with a targeted offer: a 30-day free trial specifically for apps with under 20K MAUs, in place of the generic taxes/billing notice. Pulse compared the captures it took on Aug 3, 2026 and Aug 10, 2026; the before/after table above lists each item as written on the page.
How often does Clevertap change its pricing?
Pulse recorded 0 other pricing-page changes for Clevertap in the 90 days before this one; the previous change was "Clevertap Adds TikTok Channel, Splits RCS Into Two Tiers" on Apr 11, 2026; Clevertap has been tracked since 2023-12-05.