Clevertap launches RCS Connect across all tiers, adds Direct messaging options
What happened
Between the Jan 14, 2026 and Jan 19, 2026 captures of Clevertap's pricing page, Pulse recorded one change: SMS channel renamed to 'SMS Connect'; new 'SMS Direct' row added (Add-on for Advanced/Cutting Edge). RCS renamed to 'RCS Connect' and now included across all tiers; new 'RCS Direct' row added (Add-on). 'SMS (Native)' row removed. Pulse files it as a product change (feature change) with a neutral direction. Pulse's latest capture (Oct 12, 2026) lists Core at $85.
Clevertap's previous recorded change was "Clevertap Unveils Predictive Segmentation in Cutting Edge Plan for AI-Driven Intent-Based Customer Targeting" (Q2 2025). Before that Pulse recorded "Clevertap Expands Scribe Feature Access to Advanced Tier, Enhancing Value for More Users" (Q1 2025), "Clevertap Introduces Product Experiences Add-on for Enhanced Remote Configuration and Experimentation" (Q4 2024) and "Clevertap Introduces Trends Analytics to Behavioral Analytics Across All Tiers" (Q2 2024). Clevertap has been tracked since 2023-12-05.
In the same window Segment, Amplitude and Mixpanel also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureRenamedSMS channel'SMS Connect'
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | SMS channel | 'SMS Connect' | Renamed |
Values as written on Clevertap's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Clevertap's pricing page (clevertap.com) from Jan 14, 2026 and Jan 19, 2026; the change is marked around the middle of the page, where "SMS channel" becomes "'SMS Connect'".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Clevertap, pricing history
Full history- Aug 24, 2026improvedClevertap renames tiers, hikes entry price to $85, adds CleverAI tokens
- Aug 10, 2026packagingCleverTap: Essentials trial disclaimer swapped for MAU-restricted 30-day free trial
- Apr 11, 2026packagingClevertap Adds TikTok Channel, Splits RCS Into Two Tiers
- Week 4, 2026improvedClevertap launches RCS Connect across all tiers, adds Direct messaging options · this change
- Q2 2025packagingClevertap Unveils Predictive Segmentation in Cutting Edge Plan for AI-Driven Intent-Based Customer Targeting
- Q1 2025improvedClevertap Expands Scribe Feature Access to Advanced Tier, Enhancing Value for More Users
- Q4 2024packagingClevertap Introduces Product Experiences Add-on for Enhanced Remote Configuration and Experimentation
- Q2 2024improvedClevertap Introduces Trends Analytics to Behavioral Analytics Across All Tiers
Across Marketing & Content in the same window
All Marketing & Content changesQuestions about this change
Did Clevertap raise prices in January 2026?
No list-price increase was recorded between Jan 14, 2026 and Jan 19, 2026. The change Pulse detected was a product change: feature change.
What changed on Clevertap's pricing page between Jan 14, 2026 and Jan 19, 2026?
Feature: SMS channel → 'SMS Connect', renamed. Pulse compared the captures it took on Jan 14, 2026 and Jan 19, 2026; the before/after table above lists each item as written on the page.
How often does Clevertap change its pricing?
Pulse recorded 0 other pricing-page changes for Clevertap in the 90 days before this one; the previous change was "Clevertap Unveils Predictive Segmentation in Cutting Edge Plan for AI-Driven Intent-Based Customer Targeting" in Q2 2025; Clevertap has been tracked since 2023-12-05.