Clevertap adds Decisioning Agents add-on to Ultimate, replacing CleverAI Tokens
What happened
Between the Oct 5, 2026 and Oct 12, 2026 captures of Clevertap's pricing page, Pulse recorded 2 changes: New Decisioning Agents add-on (Tesseract Decisioning Engine, 1:1 decisioning per campaign/variant/lifecycle) available on Ultimate; replaces the CleverAI Tokens and Blocks add-on card; Ultimate feature list reworked: journey automation, predictive segments and real-time recommendations replaced by 1:1 personalization, agentic orchestration and intent prediction. Pulse files it as a packaging change (new add-on, positioning). Pulse's latest capture (Nov 9, 2026) lists Core at $85.
It lands 49 days after Clevertap's previous change, "Clevertap renames tiers, hikes entry price to $85, adds CleverAI tokens" (Aug 23, 2026). Before that Pulse recorded "CleverTap: Essentials trial disclaimer swapped for MAU-restricted 30-day free trial" (Aug 9, 2026). Clevertap has been tracked since 2023-12-05.
In the same window Customer.io, Amplitude and Mixpanel also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
“CleverAI” is the name Clevertap’s pricing page uses; Pulse files the change under Clevertap, the company it tracks.
- New add-onUltimateAdd-on
New Decisioning Agents add-on (Tesseract Decisioning Engine, 1:1 decisioning per campaign/variant/lifecycle) available on Ultimate; replaces the CleverAI Tokens and Blocks add-on card.
- PositioningUltimatePositioning
Ultimate feature list reworked: journey automation, predictive segments and real-time recommendations replaced by 1:1 personalization, agentic orchestration and intent prediction.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Ultimate | Add-on | New Decisioning Agents add-on (Tesseract Decisioning Engine, 1:1 decisioning per campaign/variant/lifecycle) available on Ultimate; replaces the CleverAI Tokens and Blocks add-on card. | New add-on | |
| Ultimate | Positioning | Ultimate feature list reworked: journey automation, predictive segments and real-time recommendations replaced by 1:1 personalization, agentic orchestration and intent prediction. | Positioning | |
Values as written on Clevertap's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Clevertap's pricing page (clevertap.com) from Oct 5, 2026 and Oct 12, 2026; the change is marked around the middle of the page.
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Clevertap, the last 90 days
Full historyDates are the day each change was detected, Eastern time.
- Nov 8, 2026PackagingClevertap launches 75% off promo for 12 months on Core plan
- Oct 11, 2026PackagingClevertap adds Decisioning Agents add-on to Ultimate, replacing CleverAI Tokens This change
- Aug 23, 2026PackagingClevertap renames tiers, hikes entry price to $85, adds CleverAI tokens
- Aug 9, 2026PackagingCleverTap: Essentials trial disclaimer swapped for MAU-restricted 30-day free trial
Across Marketing & Content in the same window
All Marketing & Content changesQuestions about this change
Did Clevertap raise prices in October 2026?
No list-price increase was recorded between Oct 5, 2026 and Oct 12, 2026 UTC. The change Pulse detected was a packaging change: new add-on, positioning.
What changed on Clevertap's pricing page between Oct 5, 2026 and Oct 12, 2026 UTC?
New Decisioning Agents add-on (Tesseract Decisioning Engine, 1:1 decisioning per campaign/variant/lifecycle) available on Ultimate; replaces the CleverAI Tokens and Blocks add-on card; Ultimate feature list reworked: journey automation, predictive segments and real-time recommendations replaced by 1:1 personalization, agentic orchestration and intent prediction. Pulse compared the captures it took on Oct 5, 2026 and Oct 12, 2026 UTC; the before/after table above lists each item as written on the page.
How often does Clevertap change its pricing?
Pulse recorded 2 other pricing-page changes for Clevertap in the 90 days before this one; the previous change was "Clevertap renames tiers, hikes entry price to $85, adds CleverAI tokens" on Aug 23, 2026; Clevertap has been tracked since 2023-12-05.