Packaging change·Aug 17 → Aug 24, 2026·Week 35, 2026·Marketing & Content

Clevertap renames tiers, hikes entry price to $85, adds CleverAI tokens

Plans renamed Essentials->Core, Advanced->Pro, Cutting Edge->Ultimate; entry price up $75->$85/mo ($7.5->$8.5 promo); 'Most Popular' badge moved to top tier; add-ons restructured, some removed.; CleverAI tokens introduced as a new bundled resource included on every plan (Core/Pro/Ultimate), plus a new 'CleverAI Tokens and Blocks' top-up add-on; no token concept existed before.

ClevertapPackagingPackage changeFeature added

What changed

Package change

Plans renamed Essentials->Core, Advanced->Pro, Cutting Edge->Ultimate; entry price up $75->$85/mo ($7.5->$8.5 promo); 'Most Popular' badge moved to top tier; add-ons restructured, some removed.

Feature added

CleverAI tokens introduced as a new bundled resource included on every plan (Core/Pro/Ultimate), plus a new 'CleverAI Tokens and Blocks' top-up add-on; no token concept existed before.

Before and after

Aug 17, 2026 vs Aug 24, 2026

Pulse.

100%

Change 1 of 2 · pricing restructured

Plans renamed Essentials->Core, Advanced->Pro, Cutting Edge->Ultimate; entry price up $75->$85/mo ($7.5->$8.5 promo); 'Most Popular' badge moved to top tier; add-ons restructured, some removed.

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Week 33, 2026 · CleverTap: Essentials trial disclaimer swapped for MAU-restricted 30-day free trial

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