Clevertap renames tiers, hikes entry price to $85, adds CleverAI tokens
What happened
Between the Aug 17, 2026 and Aug 24, 2026 captures of Clevertap's pricing page, Pulse recorded 2 changes: Plans renamed Essentials->Core, Advanced->Pro, Cutting Edge->Ultimate; entry price up $75->$85/mo ($7.5->$8.5 promo); 'Most Popular' badge moved to top tier; add-ons restructured, some removed; CleverAI tokens introduced as a new bundled resource included on every plan (Core/Pro/Ultimate), plus a new 'CleverAI Tokens and Blocks' top-up add-on; no token concept existed before. Pulse files it as a packaging change (package change, feature added) with an upward direction. Pulse's latest capture (Oct 12, 2026) lists Core at $85.
It lands 14 days after Clevertap's previous change, "CleverTap: Essentials trial disclaimer swapped for MAU-restricted 30-day free trial" (Aug 10, 2026). Clevertap has been tracked since 2023-12-05.
In the same window Mixpanel, Customer.io, Amplitude and Segment also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
“CleverAI” is the name Clevertap’s pricing page uses; Pulse files the change under Clevertap, the company it tracks.
- Core, Pro, Ultimate · Packaging+13%$75$85/mo
- Core, Pro, Ultimate · FeatureAddedNo CleverAI tokensCleverAI tokens
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Core, Pro, Ultimate | Packaging | $75 | $85/mo | +13% |
| Core, Pro, Ultimate | Feature | No CleverAI tokens | CleverAI tokens | Added |
Values as written on Clevertap's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Clevertap's pricing page (clevertap.com) from Aug 17, 2026 and Aug 24, 2026; the change is marked near the top of the page, where core, pro, ultimate packaging reads $75 and then $85/mo.
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The two full-page captures with this change marked up are free with an account.
Clevertap, the last 90 days
Full history- Oct 12, 2026packagingClevertap adds Decisioning Agents add-on to Ultimate, replacing CleverAI Tokens
- Aug 24, 2026improvedClevertap renames tiers, hikes entry price to $85, adds CleverAI tokens · this change
- Aug 10, 2026packagingCleverTap: Essentials trial disclaimer swapped for MAU-restricted 30-day free trial
Across Marketing & Content in the same window
All Marketing & Content changes- MixpanelAug 24Mixpanel: Agent query caps removed + AI-Powered Data Governance added
- Customer.ioAug 24Customer's AI Agent LLM actions exit beta across all pricing plans
- AmplitudeJul 13Amplitude: Growth/Enterprise shift to event-based pricing (was unlimited MTU)
- SegmentJun 2Segment renames plans to Customer Data Pipeline and Platform
Questions about this change
Did Clevertap raise prices in August 2026?
No list-price increase was recorded between Aug 17, 2026 and Aug 24, 2026. The change Pulse detected was a packaging change: package change, feature added.
What changed on Clevertap's pricing page between Aug 17, 2026 and Aug 24, 2026?
Core, Pro, Ultimate packaging: $75 → $85/mo (+13%); Core, Pro, Ultimate feature: No CleverAI tokens → CleverAI tokens, added. Pulse compared the captures it took on Aug 17, 2026 and Aug 24, 2026; the before/after table above lists each item as written on the page.
How often does Clevertap change its pricing?
Pulse recorded 1 other pricing-page change for Clevertap in the 90 days before this one; the previous change was "CleverTap: Essentials trial disclaimer swapped for MAU-restricted 30-day free trial" on Aug 10, 2026; Clevertap has been tracked since 2023-12-05.