Customer.io: AI Agent (beta) launched + AI credits add-on
What happened
Between the Mar 30, 2026 and Jun 29, 2026 captures of Customer.io's pricing page, Pulse recorded 2 changes: Added AI Agent (beta) across all plans (Session limits, Persistent Memory, Core/Custom Execution Skills, scheduled Routines). Added Additional AI credits add-on at $10 per 100K credits (Essentials/Premium; negotiated for Enterprise). In detail: Added 'Additional AI credits' usage add-on at $10 per 100K credits for Essentials and Premium plans (Enterprise: negotiated); Added AI Agent (beta) capability across all plans: Session limits (Standard/Elevated/Custom), Persistent Memory, Core/Custom Execution Skills, and scheduled Routines (task automation). Pulse files it as a packaging change (new add-on, feature added) with an upward direction. Pulse's latest capture (Sep 28, 2026) lists Essentials at $100 and Premium at $1,000.
It lands 91 days after Customer.io's previous change, "Customer.io Launches AI Agent Tiers with LLM Actions and Daily Routines" (Apr 13, 2026). Customer.io has been tracked since 2026-02-26.
In the same window Amplitude, Klaviyo, Mixpanel and Segment also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Essentials, Premium, Enterprise · Add-onAdded
BeforeNot listed
After'Additional AI credits' usage add-on
- All plans · FeatureAddedNo AI AgentAI Agent
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Essentials, Premium, Enterprise | Add-on | Not listed | 'Additional AI credits' usage add-on | Added |
| All plans | Feature | No AI Agent | AI Agent | Added |
Values as written on Customer.io's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Customer.io's pricing page (customer.io) from Mar 30, 2026 and Jun 29, 2026; the change is marked in the lower part of the page, where 'Additional AI credits' usage add-on now appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Customer.io, pricing history
Full history- Sep 28, 2026improvedCustomer.io adds Inbox previews (25 limit) to Design Studio across all plans
- Aug 24, 2026improvedCustomer's AI Agent LLM actions exit beta across all pricing plans
- Jul 13, 2026packagingCustomer.io: AI Agent (beta) launched + AI credits add-on · this change
- Apr 13, 2026packagingCustomer.io Launches AI Agent Tiers with LLM Actions and Daily Routines
Across Marketing & Content in the same window
All Marketing & Content changes- AmplitudeJul 13Amplitude: Growth/Enterprise shift to event-based pricing (was unlimited MTU)
- KlaviyoJul 6Klaviyo swaps Marketing Agent for 10,000 Composer credits on Free plan
- MixpanelJul 3Mixpanel: Spark AI query builder replaced by Mixpanel Agent
- SegmentJun 2Segment renames plans to Customer Data Pipeline and Platform
Questions about this change
Did Customer.io raise prices in June 2026?
No list-price increase was recorded between Mar 30, 2026 and Jun 29, 2026. The change Pulse detected was a packaging change: new add-on, feature added.
What changed on Customer.io's pricing page between Mar 30, 2026 and Jun 29, 2026?
Essentials, Premium, Enterprise add-on: Not listed → 'Additional AI credits' usage add-on, added; All plans feature: No AI Agent → AI Agent, added. Pulse compared the captures it took on Mar 30, 2026 and Jun 29, 2026; the before/after table above lists each item as written on the page.
How often does Customer.io change its pricing?
Pulse recorded 0 other pricing-page changes for Customer.io in the 90 days before this one; the previous change was "Customer.io Launches AI Agent Tiers with LLM Actions and Daily Routines" on Apr 13, 2026; Customer.io has been tracked since 2026-02-26.